Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 57

Metrics Demand Marketing Paramount 57

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 141

Marketing Startup Social Media Technical Review 141

TechCrunch LA

JANUARY 7, 2020

The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4 million in financing to support the buildout of its services and sales teams to manage clients. According to estimates from Built in LA , there are roughly 127 companies, which have raised over $2.4

Los Angeles 168

Los Angeles Services Marketing Angel 168

socalTECH

DECEMBER 15, 2015

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development.

Marketing 100

Marketing OpenX Demand Sales 100

Startup Professionals Musings

JANUARY 11, 2023

Sales people tend to remember the latest product when selling to clients, not the one best for that customer. Review and measuring decision results facilitates learning, just like sales metrics facilitate a better understanding of sales. It is possible to be creative on demand, and to demand creativity in your startup.

Marketing 119

Marketing Metrics Statistics Demand 119

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.”

Marketing 354

Marketing Case Study Metrics Sales 354

Berkonomics

FEBRUARY 28, 2011

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. All of our enterprises have limited resources, even the largest of the Fortune 500, and especially the smallest of competitors in a market.

Demand 136

Demand Resource Pricing Study 136

TechCrunch LA

DECEMBER 8, 2020

He did note that in the four markets where the company has gone live since launching its business in January 2019 — San Diego, Los Angeles, the Inland Empire , and Sacramento — has yielded an annualized revenue run rate of over $400 million in gross merchandise value (the total value of home sales transacted on its platform).

Sales 282

Sales Demand San Diego Funding 282

socalTECH

JANUARY 31, 2011

Santa Monica-based Demand Media said this morning that it received approximately $77.2M Demand's IPO offering was for 10,235,000 shares of common stock at $17.00 per share, with 5,175,000 shares of the offering coming directly from Demand Media itself, and the rest from other shareholders. READ MORE>>.

.Net 145

.Net Demand Media Santa Monica 145

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

TechCrunch LA

MAY 3, 2022

Obviously, there’s a huge demand for it, and it shouldn’t be this difficult to access high-quality convenient hair solutions.”. The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. Remember Mary J.

Tool 179

Tool Custom Customer Marketing 179

socalTECH

OCTOBER 23, 2015

Los Angeles-based Clutter , an on-demand, self-storage startup which helps consumers store and organize their belongings, has raised $9M in a Series A funding. The funding came from Sequoia Capital. As part of the funding, Omar Hamoui of Sequoia has joined the company's board. Clutter said it has now raised $12.3M

Demand 100

Demand Los Angeles Organization Sales 100

Berkonomics

JULY 13, 2023

Assign one of our corporate employees to support sales and installation efforts by all distributors. Seed demand in each new territory with at least two corporate marketing events in partnership with each distributor. Train and transfer technology to each new distributor within 90 days of signing.

Resource 156

Resource Examples Tool Sales 156

Startup Professionals Musings

AUGUST 23, 2023

Every business owner and entrepreneur like you I work with wishes they could better predict product demand and sales, for managing inventory and long-term business planning. I was impressed with the analysis and recommendation offered in a recent book, “ Trust the Plan: Demand Management For Business Leaders, ” by Greg Spira.

Metrics 81

Metrics Demand Statistics Sample 81

socalTECH

FEBRUARY 4, 2011

Camarillo-based Power-One , which develops both photovoltaic inverters and other poser conversion products, saw its fourth quarter results surge on demand for its photovoltaic inverter products. According to the firm Thursday, it saw net sales of $366M for its quarter ended January 2, up 157 percent from the fourth quarter of 2009.

Demand 181

Demand .Net Sales Product 181

TechCrunch LA

MARCH 17, 2021

The New York virtual power plant differs from other initiatives from Swell in that it provides available capacity to specific distribution circuits on the grid to reduce customer demand on circuits during network overload periods, according to a Swell spokesperson. Use code “TCARTICLE at checkout to get 20% off tickets right here.

Southern California 237

Southern California Company Companies Glendale 237

TechCrunch LA

JULY 29, 2020

” The new financing from Humana will go to support Heal’s geographic expansion, product development, and sales and marketing, Desai said. Already, the company has expanded into new treatment areas, including teletherapy for mental health.

Services 244

Services Invest Demand Los Angeles 244

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

TechCrunch LA

APRIL 9, 2020

There could be more demand for electric vehicles post COVID-19 crisis, believes Energica founder Livia Cevolini. One of those is greater demand for EVs after the pandemic. Before the health crisis shutdown most of Italy, Energica had already seen larger demand for its high-performance e-motos, with a price range of $17,000 to $23,000.

Technical Review 277

Technical Review Competition Demand Sales 277

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Custom Customer Pricing 226

Tech.Co

APRIL 11, 2022

on each sale. And, in addition to the sellers themselves suspending sales, the strikers are urging Etsy customers to boycott this week as well, by avoiding any purchases through the platform. “Every demand that we have made is very reasonable. Physical Product Sales. Digital Product Sales. Service Sales.

Platform 136

Platform Startup Sales Demand 136

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. At Amazon, Jeff Bezos leads a relentless drive to invent dramatic new ways to delight customers, not waiting for customer demands or competitors to show the way.

Marketing 123

Marketing Technical Review Custom Customer 123

Berkonomics

JUNE 10, 2021

If sudden demand for a product takes management by surprise, having solved these key issues will remove the key barrier to ramping production and taking advantage of the opportunity. In an early-stage company, the key issue is most often finding the way to start the revenue flowing from services and sales. An example to make the point.

Examples 156

Examples Sales Demand Equity 156

socalTECH

DECEMBER 13, 2010

Pasadena-based Evolution Robotics , the robotics technology firm out of Idealab, reports today that its first foray into the commercial market is seeing strong sales demand.

Demand 157

Demand Idealab Pasadena Report 157

socalTECH

NOVEMBER 4, 2019

According to LiveXLive, it has named Jason Miller as Global Head of Sales and Brand Partnerships and Kyle Hoedl as Vice President of Marketing. LiveXLive provides livestreaming, digital audio, on-demand music, and more from such music festivals as Rock in Rio, EDC Las Vegas, the Montreux Jazz Festival, and others.

Media 100

Media Demand Advertising Sales 100

Berkonomics

NOVEMBER 24, 2022

In one industry I know well, the dominant player with 22% market share was acquired by one of the largest companies in the technology world. What if you had abandoned that market, reallocated your resources, and focused instead upon other non–competitive geographical or industry segments? So, when do we know which course to take?

Resource 156

Resource Competition Examples Custom 156

Startup Professionals Musings

OCTOBER 16, 2023

External investors will demand a financial forecast, but it’s equally valuable to you, even if bootstrapping. There is no black magic involved in predicting the future, if you use these four simple steps, with my basic rules of thumb to keep you on the right track: Determine your margin on sales. Forecast sales-volume expectations.

Startup 116

Startup Pricing Sales Statistics 116

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. It's some of the kinds of things Demand Media does, except, for the newsroom. The first piece is identifying and packaging content around demand.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

MAY 14, 2020

According to Prodoscore, the funding goes towards sales and product development. Prodoscore's software is used to measure employee productivity, both in the office and remotely; the company says it is seeing heightened demand for its product as a result of the move to remote workforces brought on by the COVID-19 pandemic.

Santa Monica 113

Santa Monica Demand Product Software 113

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. But beware.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

TechCrunch LA

OCTOBER 5, 2020

“The only success criteria of my startup career is whether GrubMarket can eventually make $100 billion of annual sales,” he said to me over both email and in a phone conversation. Its opportunity comes in the form of disruption and a gap in the market. ” I don’t doubt that he means it.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Startup Professionals Musings

MAY 30, 2022

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Separate marketing from sales for further leverage.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

socalTECH

OCTOBER 15, 2013

Los Angeles-based online coupon site Savings.com has made a major expansion today, into the grocery coupon and shopping market. According to the company, it has launched a new app called Favado , which provides grocery coupon information, sales information, and printable grocery coupons to consumers. READ MORE>>.

Sales 167

Sales Commerce Demand Marketing 167

socalTECH

JULY 6, 2016

Venice, California-based OpenMail , a developer of data warehousing products used for marketing analytics and targeting, has acquired the Infospace business from owner Blucora. Blucora was advised by GCA Savvian Advisors in the sale. Blucora said that OpenMail is paying the company $45M in cash for Infospace.

Venice 124

Venice Demand Platform Sales 124

Startup Professionals Musings

AUGUST 12, 2017

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Tips 75

Tips Marketing Technical Review Startup 75