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Demand Media, Rachel Ray Partner

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Los Angeles-based Demand Media , the online publishing firm headed by Richard Rosenblatt, along with food and cooking celebrity Rachel Ray , said this morning that they are in a multi-year, exclusive partnership to develop co-branded content in the food category. Financial details of the deal were not disclosed.

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Demand Media Updates eHow

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Los Angeles-based Demand Media , the online media site run by Richard Rosenblatt, said Friday that it has updated its eHow web site, the firm's questions and answers site. Demand said that it has created a "crisp, clean" design update, and also added new content channels, a new video series, and social tools to the site.

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Demand Media Ups Article Count To 3 Million

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Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, has updated its S-1 filing, saying it now has around 3 million articles in the firm's library of content. Demand Media has applied to list on the NYSE as DMD, but has not yet set an offering range or pricing on its IPO.

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Demand Media Launches Long Form Article Effort

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Santa Monica-based Demand Media , the online publisher which runs such sites as eHow.com, typeF.com, and LIVESTRONG.COM, said Thursday afternoon that it is launching a new effort focused on long-form web content. The firm said it is looking to engage feature writers to write long articles--"north of 850 words"--for its sites.

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Demand Media Partners With REI

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Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, has inked a partnership with outdoor retailer REI. Trails.com is Demand Media's online adventure site, providing trail guides, topographic maps, articles, and other outdoors-related content. The companies announced the deal today.

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Demand Media Names GM For typeF.com

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Santa Monica-based Demand Media has named Lisa Kraynak as head of the firm's new fashion web site, typeF.com , which it is launching with Tyra Banks. Kraynak was most recently SVP of Digital Media for NBC Unviersal, and also has served at Viacom, City of New York, Intuit and iVillage.com. READ MORE>>.

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Demand Media Launches New Content Channels

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Santa Monica-based Demand Media announced Thursday that it has launched a new product, called Content Channels. According to Demand, the new product is aimed at online publishers, and will provide them with original content focused on attracting readers. Tags: internet journalism channels content media demand.

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