Hero Conf Los Angeles [ LOS ANGELES ]


“Hero Conf Los Angeles marks our sixth annual US event, where PPC fanatics gather to share a passion, collaborate on solutions and simply have fun while learning about the latest trends in paid search. We’re an event that understands the demand for training in an ever-evolving industry and knows the importance of connections that matter in a world where networking means more than a handshake

Search Engine Optimization

SoCal Tech Calendar

Wednesday, October 20, 2010 -- Search Engine Optimization. Back by popular demand, live website reviews to help you learn how the top-ranked website "STARS" earn the highest natural ranking in search. The program will be determined by a multitude of factors, evolving trends and best practices that our panel of hands-on, highly regarded search engine optimization and marketing experts will discuss in detail. Techbizconnection.

RingRevenue Creates A New Performance Marketing Revenue Channel


Performance marketing also demands accountability. Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them.

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). Ad Words as you likely know are the paid results you see when you do a Google search.

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He invented the category of sponsored search. He created GoTo.com (later renamed Overture) out of a frustration with search. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click.

Interview with Scott Morrow, Curatemedia


At the end of the day, what we do is create demand and pass that in the form of a lead to someone. It's an extremely valuable service, and we're paid through various commercial relationships--Google AdSense, major affiliate networks, or direct relationships with individual brands and retailers. We're paid through CPM, paid sponsorships, paid traditional display type deals we offer to the marketers. Demand has done a good job of that.

Demand 143