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Hero Conf Los Angeles [ LOS ANGELES ]

Tech.Co

“Hero Conf Los Angeles marks our sixth annual US event, where PPC fanatics gather to share a passion, collaborate on solutions and simply have fun while learning about the latest trends in paid search.

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Search Engine Optimization

SoCal Tech Calendar

Wednesday, October 20, 2010 -- Search Engine Optimization. Back by popular demand, live website reviews to help you learn how the top-ranked website "STARS" earn the highest natural ranking in search. Plus, attendees will learn what kind of future of there will be in search marketing. Techbizconnection.

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Interview with Scott Morrow, Curatemedia

socalTECH

At the end of the day, what we do is create demand and pass that in the form of a lead to someone. It's an extremely valuable service, and we're paid through various commercial relationships--Google AdSense, major affiliate networks, or direct relationships with individual brands and retailers. Demand has done a good job of that.

Content 165
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Performance marketing also demands accountability. Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. In reality, they want to buy customers, not ads.

Marketing 209
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. They would launch quickly and test whether or not there is any demand. If it worked in the Yellow Pages, why not on the Internet? Google was clear that they WOULD NOT go into this business.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. He built & IPOd Demand Media. He built & sold iMall in Internet 1.0 for $565 million to Excite.