Massage-on-demand company, Soothe, raises $31 million

TechCrunch LA

The massage-on-demand service Soothe seems to be rubbing investors the right way with the close of a new $31 million round of funding. The Series C round from late stage and growth capital investment firm, The Riverside Company , caps a busy first quarter for the massage service.

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Demand Media Sets IPO Pricing Range


Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, said today in an S-1 filing that it expects its IPO to be between $14.00 Demand Media's IPO efforts have been one of the closest watched activities in the Southern California technology industry, as an indicator of the IPO prospects for other technology companies here. Demand Media runs such sites as LiveStrong and eHow, along with a network of other media and content focused sites.

Demand Media Prices IPO, Begins Trading Today


Santa Monica-based Demand Media said late Tuesday evening that it has priced its IPO, as well as increased its IPO offering size, and will sell 8,900,000 shares of its common stock at $17.00 Demand Media, which operates an online publishing business and sites such as LiveStrong and eHow, upped the pricing well above its initial offering range of $14.00 Demand Media had initially filed for its IPO in August. publishing content acquisition merger media demand

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Real Startups Never, Ever Discount Their Prices


Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. Protection – Consider offering “pricing protection” to users who are particularly price-conscious.

Demand Media Expands Content Offerings


Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." Demand Media''s product is used by brands, publishers, and agencies to create content and drive visitors to their websites. Pricing details on Demand Media''s expanded offerings were not announced.

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How Halla Is Using AI To Personalize Food, With Spencer Price


We spoke with CEO and co-founder Spencer Price to learn more about the company. Spencer Price: Halla is the only software company to dynamically profile human tastes so we can help people make better choices. Spencer Price: That's a fair question. Spencer Price: The customer experience with e-commerce has become less and less human, as algorithms on digital platform replace human interaction. Spencer Price: It's a bit of a circuitous route.

Demand pull – cost push.


Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Demand pull: too much demand for a product or service and not enough supply cause a competition for the product that drives prices higher without increasing the intrinsic value of the product. Cost push – demand pull.

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Exit timing and price: WHEN to sell? How long does it take?


His Strategic Exits Corporation provides M&A advisory services, and he is much in demand as a speaker at angel and entrepreneur events worldwide. – Dave. We are pleased to host Basil Peters, perhaps the best known name in the world of early stage company exits.

Startup Pricing: Are You Selling A Giffen Product?


In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet.

Demand Media Ups Article Count To 3 Million


Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, has updated its S-1 filing, saying it now has around 3 million articles in the firm's library of content. Demand Media has applied to list on the NYSE as DMD, but has not yet set an offering range or pricing on its IPO. Demand Media filed for an IPO in August. Demand operates,, and other web properties. demand media merger acquisition

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Demand Media Launches Share Repurchase Effort


Santa Monica-based Demand Media , the newly public online publisher run by Richard Rosenblatt, said this morning that it has launched a $25M, share repurchase program. Demand Media was recently trading at around $7.19 per share, well below its IPO debut price of $17.00 demand media merger acquisition repuchase share internet advertising publishing publush

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Demand Media Underwriters Buy Additional Shares


Santa Monica-based Demand Media , riding high on a successful IPO debut Wednesday, said Thursday that its underwriters have exercised their option to purchase an additional 675,000 shares from Demand Media, and 660,000 shares from selling stockholders at its initial offering price. The additional shares bring the total shares of common stock up to 10.235M shares in Demand. Demand originally had filed to offer up to 7.5M

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TrueCar Announces Used Vehicle Pricing Index


Santa Monica-based TrueCar , the car pricing startup headed by Scott Painter, has announced a new product today, focused on used vehicle pricing. According to TrueCar, its new ClearBook service will provide a used vehicle pricing index, based on pure computational analytics, using the firm's ability to tap into aggregated used car listings. Tags: truecar used automobile pricing index purchase dealer marketplace

Takl Expands On-Demand App Into SoCal


Takl , which operates a mobile app-driven service to connect users with on-demand home services such as lawn care, house cleaning, home repair, and more, has launched into Southern California. Takl said it offers up pre-set prices for a number of in-home small jobs and chores, and has signed up more than 5,000 local home services providers in the area to offer up their services via its app.

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Demand Media Launches New Content Channels


Santa Monica-based Demand Media announced Thursday that it has launched a new product, called Content Channels. According to Demand, the new product is aimed at online publishers, and will provide them with original content focused on attracting readers. According to Demand, it is providing the service to both Hearst and USA Today. Pricing on the new product from Demand was not announced, but the firm said the product is licensed under a revenue sharing agreement.

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Demand Media Up 32 Percent In IPO


Santa Monica-based Demand Media , the online publishing network run by Richard Rosenblatt, had a huge reception in the public markets Wednesday, closing up 32 percent in its initial public offering. Demand, which debuted on the NYSE as DMD this morning, priced at $17.00, but soon shot up to as high as $25.00 Demand Media's IPO was well above the firm's initial estimated range of $14.00 demand media merger acquisition richard rosenblatt publishing content

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Turning Point Prices IPO, Raising $166M to Test Cancer Drugs


Turning Point Therapeutics raised more than $166 million in its IPO, pricing at the top of its range and putting nearly 2 million more shares into the public markets than it had initially planned.

7 Investor Term Sheet Demands Startups Need Not Fear

Startup Professionals Musings

For later investments, the price is equity, with a percentage of the owner stock to be assigned to the investor. Investors typically demand preferred stock, to give themselves certain voting and liquidation privileges over later shareholders.

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How ZendyHealth Is Adding Price Transparency To Healthcare


Los Angeles-based ZendyHealth ( thinks it has figured out a way to help both patients and doctors by helping connect patients to doctors and specific procedures, with upfront pricing. It's an on-demand, name your own price service.

Honk Gets $12M For On-Demand, Roadside Service


Santa Monica-based HONK , the on-demand, roadside assistance app startup led by Corey Brundage, said this morning that it has raised $12M in a Series A funding round. Honk offers up guaranteed upfront pricing on those services, and does not require a membership. The funding was led by Altpoint Ventures, and also included Structure Capital, Karlin Ventures, Expansion VC, and Venture51. Honk said the new funding brings its total raised to $13.8M.

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Demand Media Expected To Hit Market Next Week


Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, is expected to hit the public markets late next week, according to a report today from AllThingsD. Citing "numerous" sources, the report says that Demand will launch its public offering late in the week, as the firm completes its road show. Demand Media priced its IPO on January 12th, saying it hopes to debut on the NYSE at between $14.00

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Fullscreen To Launch Subscription Video-On-Demand Service


Los Angeles-based Fullscreen announced plans to launch its own, subscription video-on-demand service on Wednesday, with plans to show both its own original and third party content. Details on the release date and pricing have not been announced. Fullscreen, which is led by George Strompolos, is now part of Otter Media, which is backed by AT&T and the Chernin Group.

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Demand Media Sets IPO Offering Size, Boosts Traffic


Santa Monica-based Demand Media is inching closer to its IPO debut, saying in an updated S-1 this morning that it plans to offer 7.5 The firm, which has not yet set a pricing range, has applied to list on the NYSE as DMD. Demand said in the filing it plans to sell 4,500,000 shares of the stock in the offering, with selling stockholders selling an additional 3,000,000 shares. Tags: demand media merger acquisition content internet ehow

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Soothe Picks Up $35M More For On Demand Massage Service


Los Angeles-based on-demand, massage service Soothe has raised another $35M in funding to expand its service into more cities, the company said on Thursday. The company offers up flat rate pricing on massages, starting at $99.00 The funding came from the Riverside Company. Soothe is led by Merlin Kauffman, and lets users book both through a mobile app, through its website, or even a phone call. for a 60 minute massage.

Demand Media: $56.3M for Pluck, $5.0M For The Daily Plate


The price of two of Demand Media's acquisitions, Pluck , and The Daily Plate , have both been made public with the firm's IPO filing Friday evening. According to the S-1, Demand paid $56.3M Demand Acquired Pluck in March of 2008, and The Daily Plate in January of 2008. Tags: demand media pluck daily plate merger acquisition exit

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Honk Launches On Demand Roadside Help Service, Raises $1.8M


Honk said it offers up roadside services for prices as low as $49, 24 hours a day, 7 days a week--and also claims to be 50 percent faster than services like AAA. Have a flat tire, locked yourself out of your car, or need a tow--but not a member of a roadside assistance service? Santa Monica-based Honk has launched a service for you, specifically to let you summon roadside help using your smartphone--without a membership.

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Study Casts Doubt On Green Vehicle Demand


Despite a huge amount of funding given to electric and hybrid vehicle manufacturers by venture capitalists, a new study from Westlake Village-based J.D. Power and Associates finds that the outlook for "green" vehicles will remained "limited" for some time. Power released the results of its 2011 U.S.

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Recession-proof Pricing

SoCal Tech Calendar

Thursday, November 6, 2008 -- "Recession-proof Pricing Strategies for a Multi-platform World" Technology Council. Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures. Each delivery platform requires a different pricing model that attempts to maximize profits, but also impacts the company's infrastructure, channel, and competitive positioning.

Evercar: Making EVs The Vehicles Of Choice For On-Demand Drivers


In the world of on-demand driving�such as driving for Uber and Lyft--one of the biggest costs for drivers it the cost of owning, maintaning, fueling, and cleaning their vehicles. Why target the on-demand economy? driving for on-demand services.

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JustEnough Wins 99 Cents Only Stores


Irvine-based demand management software developer JustEnough Software said this morning that its software has been adopted by 99 Cents Only Stores , which is using the company''s software for demand forecasting, inventory planning, and replenishment of its stores. justenough software cents only pricing demand forecast inventory

Tutors App: Flexible Tutoring Whenever You Need It


Specifically, two high school seniors in LA, Dillon Rosenblatt and Tyler Makhani, recently built out an app called Tutors , a platform for on demand tutoring. Why not bring tutors into this new on-demand economy? .

MINDBODY Buys Wellness Technology Startup Lymber


San Luis Obispo-based MINDBODY , the developer of cloud-based business management software for spas and the wellness services industry, has acquired Lymber Wellness , a startup that provides yield management and pricing software for class and appointment-based businesses. MINDBODY said that Lymber's software--which is built on MINDBODY's API--will add a dynamic pricing engine to its platform.

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7 Keys To Positioning For Success In The Gig Economy

Startup Professionals Musings

One question I often hear from solo entrepreneurs, and she addresses directly, is “How do I set the right price for my services?” Quantify value to the client as price boundaries. Keep in mind that it is the work, not your pedigree that ultimately determines the price.

Make More, Work Less – Create A Veblen Brand


Other Supreme apparel sells in the aftermarket for hundreds more than their retail prices, including box logo hoodies which typically sell for between $500 – $1,000. A Veblen good does not adhere to the traditional laws of price and demand.

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Exploring A Brave New World Of Domain Names, With Rightside


To get some insight into how those names are changing--we caught up with Steve Banfield , SVP and GM of Registrar Services over at Rightside ( -- which is in the midst of spinning out from Santa Monica-based Demand Media.

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