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ReachLocal Up 15 Percent After IPO

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Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 Santa Monica-based Demand Media , the Internet content publishing run by Richard Rosenblatt, also is widely expected to be in the process of filing for an IPO. percent after its IPO Thursday, closing at $14.98, up $1.98.

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Demand Media Surges In IPO Debut

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Santa Monica-based Demand Media surged in its IPO debut Wednesday morning on the NYSE, rising as high as $25.00 Demand Media, which is headed by Richard Rosenblatt, operates a network of content focused sites, including LiveStrong.com and eHow. Demand Media is now trading on the NYSE as DMD. in morning trading. READ MORE>>.

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Demand Media Market Cap Huge, But Green Dot Still Bigger

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The IPO this week of Santa Monica-based Demand Media has drawn widespread attention, with a number of articles yesterday talking about how the firm's market cap exceeded the New York Times Company after the IPO. billion, compared to Demand Media's (DMD) $1.4

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Demand Media Prices IPO, Begins Trading Today

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Santa Monica-based Demand Media said late Tuesday evening that it has priced its IPO, as well as increased its IPO offering size, and will sell 8,900,000 shares of its common stock at $17.00 Demand Media had initially filed for its IPO in August. Zogenix, Green Dot, MaxLinear and ReachLocal. and Generation Partners.

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Serviz Acquired By Porch

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Sherman Oaks-based Serviz , the on-demand home services company founded by serial entrepreneurs Zorik Gordon and Michael Kline, has been acquired by Porch , another online marketplace for home services. Gordon and Kline previously founded ReachLocal. Financial terms of the acquisition were not announced. READ MORE>>.

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SERVIZ Expands To San Diego

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Sherman Oaks-based home services marketplace SERVIZ , the startup led by former ReachLocal founder Zorik Gordon, said Thursday that it has expanded its services to San Diego. SERVIZ helps homeowners book home services on-demand, including finding plumbers, handymen, and other home service providers. READ MORE>>.

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Leaf Group Names New General Counsel

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Wergeles also had served as Chief Legal Officer at ReachLocal during that company's IPO. According to the company, Adam Wergeles joined the company to serve as General Counsel and Executive Vice President, joining the company from Serviz, where he had been Executive Vice President, Business and Legal Affairs, and General Counsel.