Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. If you want to succeed you need to study the competitors. Market Structure.

Startup 150

Startup Marketing Study SEO 150

socalTECH

MARCH 2, 2016

Back then, it was a much different game, and there was not much of an emphasis on social and more on SEO. There are lots of studies that show that friends who show each other content, are five times more likely to engage with the brand they have been introduced to, compared with a brand that was not recommended by friends. .

Media 100

Media Content News SEO 100

socalTECH

FEBRUARY 15, 2019

There's lots of noise in the on-demand tutoring space, especially connecting people virtually, however, in my experience, it's in the best interest of consumers to get in-person, local tutoring. In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Tech Zulu Event

APRIL 10, 2012

I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). The craziest part is that studies have started to show that users who download an app for free are likely to spend more than $0.99 I bet there is a lot that would surprise you about the mobile world.

Mobile 82

Mobile Search Engine Optimization SEO Startup 82