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As fashion has its metaverse moment, one app looks to bridge real and virtual worlds for sneakerheads

TechCrunch LA

And as physical events and the entertainment industry that depends on them shuts down, virtual things have come to epitomize the popular culture of the pandemic. MakerLab linked Adidas up with young, up-and-coming designers and let them create limited edition designs for the shoe company based on one of its classic shoe silhouettes.

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Star-studded digital avatar startup Genies launches NFT fashion marketplace

TechCrunch LA

Genies is partnering with a handpicked group of creators to design the first set of collections available on the platform, Nigam said. Because each item is an NFT, the original creator gets a cut of the revenue each time that item is resold and owns the intellectual property behind the design , he added. Image Credits: Genies.

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The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley

TechCrunch LA

The account “hack” was architected by brud as part of an ongoing virtual reality drama playing out on Instagram and other social media platforms between avatars it had developed, all designed to attract media attention, according to people with knowledge of brud and its plans. ” That was a lie.

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How to Use Generative AI and LLMs to Improve Search

TechEmpower

Content Recommendations in Streaming Services While many streaming platforms suggest content based on viewing history, LLMs have the power to significantly elevate this experience. This nuanced approach can cater to the most specific of viewer moods and preferences, ensuring a seamless entertainment experience.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

Entertainment has changed. New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways.

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Full Speed Ahead! Social Media Week Is Here!

Tech Zulu Event

Social Media Week (SMW) is finally here and is set to be one amazing week filled with panels, discussions, networking, and much more. What is Social Media Week? Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media.

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How Epoxy Is Helping Content Creators Make Their Video More Social

socalTECH

It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience. Juan Bruce: My background is in design engineering.

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