socalTECH

JULY 1, 2010

El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services.

Search Engine Optimization 167

Search Engine Optimization El Segundo Design Paid Search 167

socalTECH

NOVEMBER 3, 2010

The update is a big change from the firm's prior layout and organization, which had been strongly oriented around a traditional, search box for businesses in a specific location. The new design is far more content rich and social. Tags: local.com paid search advertising local business coupon social. READ MORE>>.

Sites 150

Sites Paid Search Advertising Content 150

socalTECH

MARCH 6, 2014

Paid search advertising , invented at Goto.com --a spinout of Idealab--which was later acquired by Yahoo for $1.63 billion and became Yahoo Search Marketing. The first human powered aircraft , the Gossamer Albatross, designed by Paul MacCready (founder of Monrovia-based Aerovironment).

San Gabriel 124

San Gabriel La Canada Flintridge La Canada CalTech 124

Tech.Co

MARCH 5, 2015

Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market. New models for improving the search experience are at the core of several companies currently growing inside of Idealab.

Idealab 70

Idealab Paid Search CitySearch Resource 70

socalTECH

AUGUST 22, 2014

I had heard about someone who was quite successful in paid search arbitrage, which is a method of buying traffic and licensing a search feed from Yahoo, and was able to buy media in non-search and drive that traffic to that search advertising, making a profit on the difference.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

AUGUST 28, 2017

They know that every photo will be linked back to the caterers, planners, design companies, and venues that produced the events. How we make money, is we'll let them elevate their presence on the site, like paid search or a Yelp listing, so that you would pay anywhere from $200 to $400 a month for an elevated presence.

Technical Advisors 100

Technical Advisors Technical Review Metrics Startup 100

InfoChachkie

JULY 14, 2011

Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. They understand performance marketing and want to spend more of their budget on it. Those are the two main criteria.

Marketing 209

Marketing Advertising Paid Search Startup 209