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Burstly Opens Skyrocket To All App Developers

socalTECH

Santa Monica-based app testing and anlytics developer Burstly has opened up access to its mobile monetization platform, extending access to its SkyRocket product via a self-serve offering. Burstly is led by Evan Rifkin, and is backed by GRP Partners, Rincon Venture Partners, and SoftBank. READ MORE>>.

Develop 196
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Apple Opens TestFlight Beta

socalTECH

Apple said late last week that it has expanded access to TestFlight , the app beta testing platform, letting developers invite up to 1,000 testers to beta test their iOS apps. apple testflight burstly beta developer testing software' Burstly, which was led by Evan Rifkin, acquired TestFlight back in 2012. READ MORE>>.

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Ad.ly Confirms Funding

socalTECH

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. Adly says it has a network of more than 75,000 influencers and celebrities on its platform, and so far has run campaigns for over 200 brands.

Funding 170
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Gradient X Snags Exec From OpenX

socalTECH

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. READ MORE>>.

OpenX 223
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Choosing Internet Platforms

SoCal CTO

The topic is: Betting Your Company On An Internet Platform? A very interesting topic, especially for those of us involved in developing for start-ups. However, these platforms could be interesting for prototype and pilot solutions. The other conclusion was that you need to have a migration path from the platform.

Platform 150
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Health Data Vision Lands $2.8M For Medical Records Software

socalTECH

Health Data Vision , a new startup based in Burbank, said this week that it has raised a Series A funding round, to go towards its software-as-a-service platform for medical records analysis. The round was led by GRP Partners and Redhills Ventures. The firm is led by Michael Klotz.

Software 159
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Gravity Gets $10.6M More For Real Time Personalization

socalTECH

The funding was led by GRP Partners, and also included Redpoint Ventures and August Capital. Gravity develops real-time, personalized web pages based on what consumers are most interested in, serving up personalized content on everything from iPad apps to web pages.