SoCal CTO

APRIL 2, 2012

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. These companies are very early-stage and definitely have not shown product/market fit. They need to determine product/market fit. And in most cases they are not ready to hire developers either. Far from it.

CTO Hire 205

CTO Hire Outsource Development CTO Coach Develop 205

TechCrunch LA

FEBRUARY 11, 2020

Hyundai Motor Group said it will jointly develop an electric vehicle platform with Los Angeles-based startup Canoo, the latest startup tapped by the automaker as part of an $87 billion push to invest in electrification and other future technologies. Canoo said it will provide engineering services to develop the electric platform.

Startup 310

Startup Develop Development Platform 310

AllTopStartups

AUGUST 25, 2023

Whether you’re looking to increase your revenue or improve your brand recognition, finding the right marketing campaign ideas is critical. Start by developing goals that are specific, measurable and achievable.… … The post Ideas For Marketing Campaigns That Will Interest Consumers appeared first on AllTopStartups.

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Ideas Marketing Develop Development 98

TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Hello friends, and welcome back to Week in Review ! Image Credits: TechCrunch.

Marketing 246

Marketing Newsletter Technical Review News 246

socalTECH

OCTOBER 1, 2021

Santa Barbara-based Well Health, a developer of digital health software, said this week that it has named Robin Hackney as the company's Senior Vice President of Marketing. Hackney was most recently Chief Marketing Officer at FairWarning, which was recently acquired by Imprivata.

Marketing 113

Marketing Santa Barbara IBM IBM 113

socalTECH

APRIL 15, 2021

Los Angeles-based FloQast, which develops workflow automation software for the accounting industry, says it has named a new Chief Marketing Officer. Birce was most recently Chief Marketing Officer at Vendavo, and prior to that was at Lumension Security.

Marketing 113

Marketing Los Angeles Report Software 113

SoCal Tech Calendar

AUGUST 10, 2021

Thursday, August 12, 2021 -- Entering the Japanese Market by Partnering With The Japan External Trade Organization (JETRO). Please join Biocom Los Angeles and the Japan External Trade Organization (JETRO) for a virtual webinar to learn how Life Science companies in the Greater LA area can enter the Japanese market. Biocom California.

Marketing 100

Marketing Study Organization Resource 100

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

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Marketing Startup SEM Blogging 139

socalTECH

AUGUST 3, 2020

Goleta-based gallium nitride (GaN) power semiconductor developer Transphorm announced this morning that it has launched into the public markets, via the Over-The-Counter (OTC) market. The move is somewhat unusual for a technology startup here, where the OTC market is mostly eyed with suspicion.

Marketing 124

Marketing Google Capital Funding 124

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Custom Customer Outsource Development 133

socalTECH

MAY 12, 2021

Irvine-based satellite developer Tyvak Nano-Satellite Systems said today that it has named retired U.S. Tyvak Nano-Satellite Systems is developing Synthetic Aperture Radar (SAR) statellites for the commercial market. Navy Rear Admiral Christian "Boris" Becker as its Chief Executive Officer.

Develop 113

Develop Development Marketing 113

socalTECH

APRIL 13, 2021

and Yorktown Partners LLC, and develops, constructs, and operates renewable power and storage projects for the commercial and industrial market. Financial details of the deal were not announced. Catalyze is backed by EnCap Investments, L.P.

Develop 113

Develop Development Los Angeles Invest 113

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science. Marty Zwilling.

Marketing 141

Marketing Startup Social Media Technical Review 141

socalTECH

MAY 31, 2019

Redlands-based geographical information systems (GIS) provider Esri said on Thursday that it has partnered with a provider of software consulting and technology provider AgIntegrated , which develops a data hub for the agriculture and forestry market. Financial details of the partnership were not announced.

Software Development 133

Software Development Develop Development Software 133

socalTECH

NOVEMBER 26, 2012

Thousand Oaks-based Ceres , the developer of seeds for the energy and biofuels industry, said today that its Brazilian subsidiary, Ceres Sementes do Brasil Ltda., is in a deal with Syngenta to develop sweet sorghum-based products to power Brazil's ethanol mills.

Thousand Oaks 153

Thousand Oaks Develop Development Marketing 153

socalTECH

JULY 22, 2020

Los Angeles-based CreatorIQ which develops influencer marketing software, has raised $24M in a Series C funding round, the company said on Wednesday. According to CreatorIQ, it helps power global influencer marketing for brands such as Disney, Salesforce, Sephora, adn Unilever. Igor Vaks is the Founder and CEO of CreatorIQ.

Software 127

Software Marketing Equity Los Angeles 127

socalTECH

JULY 12, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. READ MORE>>.

Marketing 113

Marketing Southern California Santa Monica High Tech 113

socalTECH

MARCH 26, 2021

says it is taking aim at the hydrogen separation market, with the developments of its own advanced polymer membrane technology. A new, Camarillo-based startup, H24US Corp., The self-funded company is led by President Mike Rocke.

Marketing 113

Marketing Funding Technology Startup 113

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Examples Startup Custom 170

socalTECH

AUGUST 24, 2021

Los Angeles-based Greenfly, a developer of marketing software for brand ambassadors, athletes, and sponsors, said on Tuesday that it has raised $8.4M in a strategic growth round.

Software 113

Software Marketing Activision Venture Capital 113

socalTECH

DECEMBER 31, 2014

Santa Barbara-based Yardi reported a customer win this week, with multifamily property development company Pennrose Management. Pennrose develops and operates housing communities in the eastern half of the United States. Yardi develops software for the real estate investment and property management market. READ MORE>>.

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Develop Development Santa Barbara Company 178

socalTECH

DECEMBER 18, 2018

Los Angeles-based electric vehicle charging network operator EVgo has named two new executives to its business development team, the company said on Monday. According to the company, it has named Colin Murchie as Senior Director of Business Development, and Lars Peters as Director of Business Development. READ MORE>>.

Develop 113

Develop Development Los Angeles Networking 113

socalTECH

SEPTEMBER 27, 2021

El Segundo-based Beyond Meat, the developer of plant-based meat products, is expanding availability of its Beyond Chicken Tenders beyond restaurants, and into retail markets, the company said this morning. The product had previously only been available for the food service business, and in particular at Panda Express and A&W Canada.

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El Segundo Marketing Product Services 113

socalTECH

AUGUST 5, 2013

Redlands-based mapping software developer Esri is ramping up its efforts to reach out to third party software developers, saying Friday that it has launched a new, free developer subscription for its web, mobile, and online tools and services. esri mapping geographic developer mobile' READ MORE>>.

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Develop Development Software Development Mobile 203

socalTECH

AUGUST 31, 2020

Santa Monica-based Ontrak , a developer of artificial intelligence and telehealth enabled, virtualized outpatient healthcare treatment, says it has upgraded to the NASDAQ Global Market, trading under the ticker OTRK. The company was previously listed on the NASDAQ, not the NASDAQ Global Market.

Artificial Inteligence 113

Artificial Inteligence Marketing Santa Monica Develop 113

SoCal Tech Calendar

JANUARY 23, 2019

Thursday, January 24, 2019 -- TCVN Program: Customer Development. The four tracks are: Legal, Execution, Finance, and Marketing and will consist of a series of five, consecutive monthly programs designed to give the entrepreneur a comprehensive overview of each area. TCVN now features four educational tracks in four specific areas.

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TCVN Custom Development Customer Custom 100

socalTECH

FEBRUARY 28, 2019

Los Angeles-based warehouse robot developer inVia Robotics said on Wednesday that it has named its first Chief Marketing Officer, Kristen Moore. Moore was most recently Chief Marketing Officer and Head of E-Commerce at LifeSeasons, and also had served at Demand Media, FedEx, AT&T, and Lucent Technologies. READ MORE>>.

Marketing 113

Marketing Commerce Demand Los Angeles 113

SoCal CTO

APRIL 25, 2017

I've removed the two words that described the market - otherwise this is verbatim. I'm working on a start up idea in the XXX market with my partner and we are currently looking for full stack developer to join us as a technical co-founder. Here is the most recent version of an all too common email inquiry from a startup founder.

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Email Startup Develop Development 150

socalTECH

NOVEMBER 7, 2018

In a bid to gain better market share among developer, Monrovia, California-based Parasoft announced Tuesday that it will begin giving out free access to its entire suit of test automation software to open source developers. READ MORE>>.

Tool 113

Tool Develop Development Monrovia 113

Startup Professionals Musings

AUGUST 3, 2022

The concept of “ force multipliers ” originally was developed in military science, but certainly applies equally well to business. In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. Of course, such actions are equally applicable to businesses at any stage.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Evaluate customer response prior to development. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. Get competitors to surface early. Marty Zwilling

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

SoCal CTO

DECEMBER 19, 2012

He wanted to get input from me on what he's doing, and he wants to begin to ask developers what it would take to build his product. what format would you and the developer want that in? Conversations with a technical advisors or possible developers should be iterative. He is not a technical person, but is somewhat web savvy.

Develop 354

Develop Development Technical Review CTO Coach 354

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389

Marketing Press Blogging Startup 389

socalTECH

FEBRUARY 18, 2020

Irvine-based battery technology developer Enevate says it is looking to apply its battery technology to the power tools market, in an expansion of the applications of its technology. The company said it is preparing its technology to be used in 2024-2025 EV model years. READ MORE>>.

Tool 124

Tool Marketing Technology Develop 124

socalTECH

MARCH 21, 2017

Los Angeles-based Hyperloop Transportation Technologies (HTT), one of three companies working on the Hyperloop concept in Los Angeles, announced this morning that it is beginning development of a full-scale, passenger capsule for its Hyperloop systems. HTT said the capsule is being developed at its R&D center in France.

Develop 140

Develop Development Technology Los Angeles 140

Startup Professionals Musings

OCTOBER 21, 2022

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. According to Tim Cook at Apple, there are over 34 million registered developers in 2022. Above all, don’t forget to develop a comprehensive marketing and promotion strategy.

Develop 138

Develop Development Platform Mobile 138

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Why do you think that performance marketing is the right fit for DTC?

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Commerce Content Marketing Startup 211