Mapp Acquires Marketing Analytics Developer Webtrekk

socalTECH

San Diego-based Mapp , a developer of cloud-based digital marketing software, has completed its acquisition of European marketing analytics software developer Webtrekk , the company said this morning. According to Mapp, Webtrekk will continue to offer up a stand-alone solution for marketing analytics and customer intelligence, although the two will combine their services into one, fully integrated package aimed at marketers.

Hiring Developers Before Product/Market Fit?

SoCal CTO

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. These companies are very early-stage and definitely have not shown product/market fit. They need to determine product/market fit.

Working with Developers

SoCal CTO

There was a lot of passion in the room last week when I presented Working with Developers at the Stubbs Precellerator. I guess it should not be a surprise that Founders have lots of challenges working with developers. But my developers want to go into way too much detail.

MomentFeed Links Into Facebook's Preferred Marketing Developer Program

socalTECH

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site. momentfeed facebook social marketing developer development program partnership analytics software

MomentFeed Names Chief Marketing Officer

socalTECH

Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. MomentFeed said that D'Arcangelo has been working in local marketing for more than 25 years. momentfeed executive chief marketing officer location brand management

TCVN Program: Customer Development

SoCal Tech Calendar

Thursday, January 24, 2019 -- TCVN Program: Customer Development. The four tracks are: Legal, Execution, Finance, and Marketing and will consist of a series of five, consecutive monthly programs designed to give the entrepreneur a comprehensive overview of each area. TCVN now features four educational tracks in four specific areas.

6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap.

Esri Partners With Agriculture Software Developer

socalTECH

Redlands-based geographical information systems (GIS) provider Esri said on Thursday that it has partnered with a provider of software consulting and technology provider AgIntegrated , which develops a data hub for the agriculture and forestry market. AgIntegrated is the developer of Onsite API Services and QC Pro, which offers up a centralized platform for agriculture and forestry customers to connect.

Esri Launches New Developer Accounts

socalTECH

Redlands-based mapping software developer Esri is ramping up its efforts to reach out to third party software developers, saying Friday that it has launched a new, free developer subscription for its web, mobile, and online tools and services.

Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

EVgo Expands Business Development Team

socalTECH

Los Angeles-based electric vehicle charging network operator EVgo has named two new executives to its business development team, the company said on Monday. According to the company, it has named Colin Murchie as Senior Director of Business Development, and Lars Peters as Director of Business Development. EVgo says its network now spans 34 states, and includes more than 1,000 fast chargers and 1,000 Level 2 chargers across 66 metropolitan markets.

Document Your MVP for a Developer

SoCal CTO

He wanted to get input from me on what he's doing, and he wants to begin to ask developers what it would take to build his product. what format would you and the developer want that in? Conversations with a technical advisors or possible developers should be iterative.

Finding Startup Developers - First Email Contact

SoCal CTO

I've removed the two words that described the market - otherwise this is verbatim. I'm working on a start up idea in the XXX market with my partner and we are currently looking for full stack developer to join us as a technical co-founder.

Email 195

Parasoft Opens Up Tools To Open Source Developers

socalTECH

In a bid to gain better market share among developer, Monrovia, California-based Parasoft announced Tuesday that it will begin giving out free access to its entire suit of test automation software to open source developers. Parasoft develops testing automation software, typically used by enterprises to automate testing of their development efforts. Parasoft said it has launched the Parasoft Open Source Support Program to support those open source developers.

Tool 109

Develop a culture of curiosity.

Berkonomics

Some of the world’s best companies to work for are those that encourage employees to spend time following their own paths of curiosity toward development of new products or services.

Yardi Wins Property Development Company

socalTECH

Santa Barbara-based Yardi reported a customer win this week, with multifamily property development company Pennrose Management. Pennrose develops and operates housing communities in the eastern half of the United States. Yardi develops software for the real estate investment and property management market. yardi property development multifamily software realestate real estate

Terrakan Targets Real Estate Property Info For Developers

socalTECH

Terrkan , a new, Los Angeles startup, said on Thursday that it has launched a new online service aimed at providing real estate data to real estate developers. The company said that its service, which currently only covers Los Angeles, hows the development value of any residential or commercial property in the city of Los Angeles. Terrkan says its tools automatically determine all of those factors and even estimates construction costs based on local market averages.

CreatorIQ Finds $12M For Influencer Marketing Software

socalTECH

Los Angeles-based CreatorIQ , a developer of enterprise software used for influencer marketing, has raised $12M in a Series B funding round, the company said Thursday. According to CreatorIQ, it is using artificial intelligence (AI) to help companies manage their influencer marketing efforts, with clients that include Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, and Unilever.

9 Ways to Use Pull Marketing When Push Doesn’t Work

Startup Professionals Musings

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Inbound marketing requires that you be where your customers are, or they won’t find you or care.

7 Guidelines For Funding New Research & Development

Startup Professionals Musings

As an advisor to new business owners, and an occasional angel investor, I see new business proposals daily, many seeking investors to fund early research and development (R&D) of a new product idea. They don’t need the long research and development cycles of a new technology.

Startup CTO or Developer

SoCal CTO

Most often at the earliest point in the life of a startup, the dominant need is certainly to produce product to get something in the market, get funding, etc. What worries me a bit is how often I read that startups should hire a developer / hands-on lead developer.

CTO 260

Former Tinder Marketing Head Sues Match Group

socalTECH

The former marketing head of Los Angeles-based dating and hookup-app developer Tinder , Rosette Pambakian, has sued Tinder's parent company, Match Group , over wrongful termination. If this sounds familiar, it might be because Tinder and Match are no strangers to sexual harassment lawsuits: back in 2014, Tinder was embroiled in yet a different sexual harassment lawsuit, involving its co-founders and VP of marketing.

Hyperloop Transportation Technologies Starts Passenger Capsule Development

socalTECH

Los Angeles-based Hyperloop Transportation Technologies (HTT), one of three companies working on the Hyperloop concept in Los Angeles, announced this morning that it is beginning development of a full-scale, passenger capsule for its Hyperloop systems. HTT said the capsule is being developed at its R&D center in France. The capsule will be developed in conjunction with technology partner Carbures S.A., which focuses on the aeronautics and aerospace market.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

How to Develop Your Fund Raising Strategy

Both Sides of the Table

I’ve raised in boom markets and when everybody thought the Internet was a fraud. He’s focused on that sector (not exclusively but predominantly) and therefore has an amazing network at large financial services firms to help you with business development.

BetterWorks Dangles Prizes For Developers

socalTECH

Santa Monica-based BetterWorks , the employee fringe benefits startup headed by Paige Craig, looks to be ramping its employee recruitment effort, and is sponsoring a developer "hack-fest" this weekend at Coloft.

Can a revolutionary concept be too late to market?

Berkonomics

If others have created awareness of the market, you need only compare yourself favorably to those companies. If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service.

Can a revolutionary concept be too late to market?

Berkonomics

If others have created awareness of the market, you need only compare yourself favorably to those companies. If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service.

Realistic Strategies For Funding Product Development

Startup Professionals Musings

Yet I still get too many business plans that clearly are looking for money to do research and development (R&D) on a new and unproven technology. Product development at this stage is the process of scaling up for manufacturing and marketing rollout.

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

inVia Robotics Names Chief Marketing Officer

socalTECH

Los Angeles-based warehouse robot developer inVia Robotics said on Wednesday that it has named its first Chief Marketing Officer, Kristen Moore. Moore was most recently Chief Marketing Officer and Head of E-Commerce at LifeSeasons, and also had served at Demand Media, FedEx, AT&T, and Lucent Technologies. According to inVia Robotics, Moore has more than 20 years of strategic marketing and communications expertise.

Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications. Tags: Social Media Tech Market Analysis

8 Steps For Developing Employees To Generate Loyalty

Startup Professionals Musings

If you match that with commensurate training and professional development coaching, you will see their commitment, productivity, and loyalty in return. Ensure that all employees are paid at market rates.

DoubleClick’s Guerilla Marketing Legacy

InfoChachkie

Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution.

Procore Snags Salesforce Vet For Marketing Chief

socalTECH

Carpinteria-based cloud software developer Procore Technologies announced this morning that it has named Jim Sinai as its new Senior Vice President of Marketing. Procore said Sinai will oversee global marketing for the company. procore salesforce executive marketing unicorn sinaiSinai previously had been at Salesforce, where he had been for eight years. The new appointment comes as Procore has reached over 1,400 employees worldwide.