Hiring Developers Before Product/Market Fit?

SoCal CTO

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. These companies are very early-stage and definitely have not shown product/market fit. They need to determine product/market fit.

Working with Developers

SoCal CTO

There was a lot of passion in the room last week when I presented Working with Developers at the Stubbs Precellerator. I guess it should not be a surprise that Founders have lots of challenges working with developers. But my developers want to go into way too much detail.

MomentFeed Links Into Facebook's Preferred Marketing Developer Program

socalTECH

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site. momentfeed facebook social marketing developer development program partnership analytics software

TCVN Program: Customer Development

SoCal Tech Calendar

Thursday, January 24, 2019 -- TCVN Program: Customer Development. The four tracks are: Legal, Execution, Finance, and Marketing and will consist of a series of five, consecutive monthly programs designed to give the entrepreneur a comprehensive overview of each area. TCVN now features four educational tracks in four specific areas.

Ceres, Syngenta In Market Development Deal

socalTECH

Thousand Oaks-based Ceres , the developer of seeds for the energy and biofuels industry, said today that its Brazilian subsidiary, Ceres Sementes do Brasil Ltda., is in a deal with Syngenta to develop sweet sorghum-based products to power Brazil's ethanol mills.

EVgo Expands Business Development Team

socalTECH

Los Angeles-based electric vehicle charging network operator EVgo has named two new executives to its business development team, the company said on Monday. According to the company, it has named Colin Murchie as Senior Director of Business Development, and Lars Peters as Director of Business Development. EVgo says its network now spans 34 states, and includes more than 1,000 fast chargers and 1,000 Level 2 chargers across 66 metropolitan markets.

Finding Startup Developers - First Email Contact

SoCal CTO

I've removed the two words that described the market - otherwise this is verbatim. I'm working on a start up idea in the XXX market with my partner and we are currently looking for full stack developer to join us as a technical co-founder.

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Parasoft Opens Up Tools To Open Source Developers

socalTECH

In a bid to gain better market share among developer, Monrovia, California-based Parasoft announced Tuesday that it will begin giving out free access to its entire suit of test automation software to open source developers. Parasoft develops testing automation software, typically used by enterprises to automate testing of their development efforts. Parasoft said it has launched the Parasoft Open Source Support Program to support those open source developers.

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Document Your MVP for a Developer

SoCal CTO

He wanted to get input from me on what he's doing, and he wants to begin to ask developers what it would take to build his product. what format would you and the developer want that in? Conversations with a technical advisors or possible developers should be iterative.

Terrakan Targets Real Estate Property Info For Developers

socalTECH

Terrkan , a new, Los Angeles startup, said on Thursday that it has launched a new online service aimed at providing real estate data to real estate developers. The company said that its service, which currently only covers Los Angeles, hows the development value of any residential or commercial property in the city of Los Angeles. Terrkan says its tools automatically determine all of those factors and even estimates construction costs based on local market averages.

HG Insights Powers New Forrester Market Research Offering

socalTECH

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service. According to the two companies, Forrester will use "technographics" from HG Insights, to help Forrester's customers see technology adoption trends in more than 45 different markets worldwide. insights hginsights software marketing analytics data technographics

Develop a culture of curiosity.

Berkonomics

Some of the world’s best companies to work for are those that encourage employees to spend time following their own paths of curiosity toward development of new products or services.

Can a revolutionary concept be too late to market?

Berkonomics

If others have created awareness of the market, you need only compare yourself favorably to those companies. If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service.

Can a revolutionary concept be too late to market?

Berkonomics

If others have created awareness of the market, you need only compare yourself favorably to those companies. If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service.

Yardi Wins Property Development Company

socalTECH

Santa Barbara-based Yardi reported a customer win this week, with multifamily property development company Pennrose Management. Pennrose develops and operates housing communities in the eastern half of the United States. Yardi develops software for the real estate investment and property management market. yardi property development multifamily software realestate real estate

Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

inVia Robotics Names Chief Marketing Officer

socalTECH

Los Angeles-based warehouse robot developer inVia Robotics said on Wednesday that it has named its first Chief Marketing Officer, Kristen Moore. Moore was most recently Chief Marketing Officer and Head of E-Commerce at LifeSeasons, and also had served at Demand Media, FedEx, AT&T, and Lucent Technologies. According to inVia Robotics, Moore has more than 20 years of strategic marketing and communications expertise.

Procore Snags Salesforce Vet For Marketing Chief

socalTECH

Carpinteria-based cloud software developer Procore Technologies announced this morning that it has named Jim Sinai as its new Senior Vice President of Marketing. Procore said Sinai will oversee global marketing for the company. procore salesforce executive marketing unicorn sinaiSinai previously had been at Salesforce, where he had been for eight years. The new appointment comes as Procore has reached over 1,400 employees worldwide.

Startup CTO or Developer

SoCal CTO

Most often at the earliest point in the life of a startup, the dominant need is certainly to produce product to get something in the market, get funding, etc. What worries me a bit is how often I read that startups should hire a developer / hands-on lead developer.

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

I’ve raised in boom markets and when everybody thought the Internet was a fraud. He’s focused on that sector (not exclusively but predominantly) and therefore has an amazing network at large financial services firms to help you with business development.

Hyperloop Transportation Technologies Starts Passenger Capsule Development

socalTECH

Los Angeles-based Hyperloop Transportation Technologies (HTT), one of three companies working on the Hyperloop concept in Los Angeles, announced this morning that it is beginning development of a full-scale, passenger capsule for its Hyperloop systems. HTT said the capsule is being developed at its R&D center in France. The capsule will be developed in conjunction with technology partner Carbures S.A., which focuses on the aeronautics and aerospace market.

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

BetterWorks Dangles Prizes For Developers

socalTECH

Santa Monica-based BetterWorks , the employee fringe benefits startup headed by Paige Craig, looks to be ramping its employee recruitment effort, and is sponsoring a developer "hack-fest" this weekend at Coloft.

DoubleClick’s Guerilla Marketing Legacy

InfoChachkie

Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution.

Catch up to your market or be lost!

Berkonomics

Markets and competitors change. Can you develop a product or service to meet these new expectations? Are you being left behind?

Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications. Tags: Social Media Tech Market Analysis

Plant-Breeding Biotech Cibus Delays IPO, Citing Market Conditions

Xconomy

“We elected to postpone our offering given current market and technical conditions,” said co-founder and CEO Peter Beetham in a press release. Cibus on Thursday said it is holding off on the initial public offering that was expected to happen this week.

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Mogreet Targets Developers, Debuts Mobile API

socalTECH

Los Angeles-based mobile messaging firm Mogreet is expanding into the telephony API market, telling its users that it has just opened up a new suite of APIs which allow users to send SMS and MMS messages, look up user information, and trancode media.

Tyvak To Develop, Launch Satellites for Australian Company

socalTECH

Irvine-based Tyvak Nano-Satellite Systems , a developer of nanosatellite and microsatellite services, is powering the development of a new constellation of satellites for Australian company Myriota. According to Tyvak, Myriota has partnered with the company to develop and launch its next generation of nanosatellites, with the goal of launching a 50 nanosatellite constellation.

Taoglas Names Chief Marketing Officer

socalTECH

San Diego-based Taoglas , the developer of communications antenna technology and products, said this morning that it has named Landon Garner as its new Chief Marketing Officer (CMO). Taoglas said Garner will be responsible for brand communications, product strategy and marketing, and demand generation. taoglas chief marketing officer antenna hardware communications landon garner

Startup Software Development – Do Your Homework Before You Develop Anything

SoCal CTO

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. The mess really comes from a developer who was willing to get started on a product that was not fully thought out. If I’m being asked to do startup software development, I’m going to push fairly hard on key questions that the startup needs to have answered before they develop anything.

AEG Boosts Digital Marketing, Media Expertise

socalTECH

Los Angeles-based AEG Global Partnerships , which is part of sports and entertainment giant AEG, has boosted its digital marketing and media expertise, with the addition of a new Director of Digital at the company. AEG said Lawler will be responsible for the execution of strategic digital media initiatives, including the development and management of digital and social marketing campaigns, community engagement, and original partner and fan-generated content.

Pelican Products Names Consumer Marketing Chief

socalTECH

Torrance-based Pelican Products said on Monday that it has named Jennifer Lim as its Director of Marketing for its Consumer Division. Pelican, best known for its protective cases, develops a range of products for the huntin and fishing, adventure, personal electronics, photography, and other markets. pelican producs jennifer consumer marketing executive

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&#

GraphEffect Ramps Sales, Marketing

socalTECH

Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development. grapheffect executive facebook social networking advertising marketing sales

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