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Yardi Launches New SEO/SEM Marketing Service

socalTECH

Santa Barbara-based Yardi , the developer of property management software, has launched a new property marketing service, which includes search engine optimization (SEO), search engine marketing (SEM), and enhanced online listings on Yardi's RENTCafe service.

SEM 124
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Local Market Launch Scores $1.5M

socalTECH

Santa Barbara-based Local Market Launch , a new startup founded by former ValueClick founder Brian Coryat, said Tuesday that it has raised $1.5M According to Local Markte Launch, it is developing a "local presence solution" which helps businesses get found easier by search engines, by optimizing business listings on the local level.

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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Evaluate customer response prior to development. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. Optimize your web history and presence.

Marketing 105
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Perfect Market Names Bizdev VP

socalTECH

Altadena-based Perfect Market , the Idealab firm which is providing tools to help publishers surface and monetize their archive content, said Monday that it has named Guy Vidra as Vice President of Business Development. Perfect Market said Vidra will lead the firm's strategic partnership and customer programs. READ MORE>>.

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ServiceTitan Links With SEO Provider

socalTECH

Glendale-based ServiceTitan , which is developing software for helping plumbing, HVAC, and other service businesses manage their business, has linked up with search engine optimization (CSEO) provider Plumbing & HVAC SEO. ServiceTitan is led by Ara Mahdessian. READ MORE>>.

SEO 113
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Perfect Market Unveils New Content Monetization Tool

socalTECH

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Tags: perfect market content monetization publishing newspaper. Pricing on the new tool was not released.

Content 199
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Perfect Market Names Advisors

socalTECH

Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. Tags: perfect advisor market idealab executive. READ MORE>>.