Both Sides of the Table
APRIL 15, 2010
It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. On the first point – think of Steven Blank’s customer development but for physical products.
Both Sides of the Table
OCTOBER 8, 2014
So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. The patents Overture held became known in small circles as Google’s ’361 problem as outlined here.
Both Sides of the Table
MARCH 11, 2011
So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. But also when you’re developing so is your competitor.
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