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OpenX Launches New Ad Platform, Powers Groupon

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Pasadena-based OpenX , the Internet ad server developer, said today that it has launched a new version of its OpenX Enterprise software. The firm said that the new platform is being used by customers such as Groupon, Orange-France Telecom Group, and Excite Japan.

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Fox Dealer Acquires Simplext Digital

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Pasadena-based Fox Dealer, which creates custom websites for car dealerships, says it has acquired Brea-based Simplext Digital, a provider of texting products for the automotive industry. Simplext develops a tool which lets shoppers text car dealerships, enabling a direct discussion with a sales or service representative.

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Green Dot Taps Former Walmart Exec As Chief Product Officer

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Pasadena-based Green Dot Corporation , which offers up banking services, and is best known for its prepaid Mastercard products, has named former Walmart executive Daniel Eckert as Executive Vice President & Chief Product, Strategy and Development Officer.

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Miso Robotics Eyes $30M Through Crowdfunding Effort

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Pasadena-based food services robot developer Miso Robotics says it is expanding its crowdfunding efforts, with a goal of reaching $30M in funding in its Series C crowdfunding effort this year.

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Rexter Named Part Of Microsoft Accelerator Class

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Altadena-based Rexter , the developer of real time contact and relationship management software led by technology veteran Andy Wilson, has been named one of the fourteen companies in the upcoming Microsoft Digital Work Accelerator. READ MORE>>.

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ObEN Raises $5M From Tencent

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Pasadena-based ObEN , the developer of artificial intelligence software led by Nikhil Jain, said this morning that it has raised $5M in a strategic funding round, led by Tencent Holding. ObEN said it will use the new funding to accelerate product development and grow its platform. READ MORE>>.

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Wallaby Extends To Firefox Browser

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Pasadena-based credit card optimization software developer Wallaby , which is led by Matthew Goldman, has extended its tools to yet another platform, saying this morning that it has launched a new extension for the Firefox web browser. The company recently also added Android Wear, Samsung Gear, and a Google Chrome extension.

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