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Hire for your core. Partner for the rest.

Berkonomics

Patents, branding, marketing and more. In the patent world, we protect this intellectual core with what we call a “patent thicket,” aptly describing the attempt to surround the core patent with other patents that defend the core and further prevent competitors from attacking the central component of the business.

Patents 120
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6 Ways To Extend Creativity To All Areas Of Business

Startup Professionals Musings

In fact, our education and training to logically associate related concepts reduces our ability to add the creative side, even though we were all born without that bias. If you study the Amazon 1-click patent long enough, you’ll likely find something of your own worth patenting. You cannot will a new idea.

Ideas 171
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10 Keys To Real Innovation In Your Next New Business

Startup Professionals Musings

Business risks are not just development risks. Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage. Training and coaching. Based on ROI, incentives should be developed for all participants. Value creation. Accountability. Net result and reward.

Coach 137
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6 Due Diligence Concerns Before Outside Contracting

Startup Professionals Musings

If you have a software development background like mine, I’m sure you often get questions about when to outsource, versus building the solution in-house. Outsourcing is defined as contracting the work to another company, usually located in a developing country, like India, China, or Eastern Europe.

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Hire for your core. Partner for the rest.

Berkonomics

In the patent world, we protect this intellectual core with what we call a “patent thicket,” aptly describing the attempt to surround the core patent with other patents that defend the core and further prevent competitors from attacking the central component of the business.

Patents 159
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10 Ways Leaders Must Change As The Business Matures

Startup Professionals Musings

Entrepreneurs often have formidable technical expertise, key to developing a new product or service, but a great naïveté in management skills. It means not only hiring, but training and measuring performance. Every growth company needs to innovate continually, maybe spending 20 percent of your revenues on research and development.

Startup 171
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9 Strategies For Implementing An Innovative Business

Startup Professionals Musings

Developing the ideal product the first time around is unlikely, high risk, and very expensive in today’s chaotic market. Elon Musk with SpaceX is an example of a new business bringing in technologies from artificial intelligence and solar power to develop smart and reusable rockets to do satellite delivery and space travel.