Former Snap employees are launching Forge Platform for Ethereum devs

TechCrunch LA

Chris Lorenz, Geoffrey Anderson, and James Borow may have spent their days over the past few years working at Snap, but on nights and weekends Anderson and Lorenz were laboring on a different project — improving Ethereum development tools. .

Forge Platform Finds $1M For Ethereum SDK

socalTECH

Santa Monica-based Forge Platform , which is developing software development kits used for Ethereum, has raised $1M in a seed funding, the company disclosed on Wednesday. CEO Lorenz was previously in Product and Monetization at Snap, and prior to that was SVP of Product at Brand Networks, in addition to serving at a VP at SHIFT. forge platform ethereum venture capital blockchain snapchat shift manifestpartners

Google partners with Sony Pictures Imageworks to launch an open source VFX render manager

TechCrunch LA

Google, of course, is interested in bringing these workloads to its cloud and it has made a concerted effort to bring the Hollywood studios to its Cloud Platform.

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Aclima sucks in $24M to scale its air quality mapping platform

TechCrunch LA

“So all of that work in California has really demonstrated the power of our platform — and that has really set us up to scale, and the funding round is going to enable us to take this to a lot more cities and regions and users.”

AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform

socalTECH

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. AAcording to the company, the new software allows companies to produce, upload and deploy millions of unique creative versions of ads to the most popular digital media platforms and demand side platforms, in real time.

ISBX Takes On Cross-Platform Mobile Development

socalTECH

Los Angeles-based ISBX , a new startup software developer, said this week that it has launched a new, cross-platform mobile development product. Tags: isbx mobile software development startup

Can You Build Your Business on Somebody Else’s Platform?

Both Sides of the Table

I read the declarations by industry analysts on Twitter that this was “proof that you can’t build a business on somebody else’s platform” and perhaps DataSift should have known better. Our product isn’t simply a data reselling product.

ValueClick Launches New Platform Offering

socalTECH

Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. According to ValueClick, the new product pulls together the firm's data, audience targeting, and technology assets into a single solution.

Leadbolt Rolls Out New Mobile Ad Platform

socalTECH

Los Angeles-based Leadbolt , the developer of mobile app discovery and monetization tools lead by Dale Carr, said Thursday that it has rolled out what it says is its next generation, mobile ad platform. According to Leadbolt, it has re-engineered the product from the ground up, providing better design, making it easier to use, adding a new developer portal, and other features. leadbolt mobile platform discovery monetization

Broadcom Debuts New LTE Platform

socalTECH

Irvine-based semiconductor manufacturer Broadcom has launched a new, LTE smartphone platform, which it says is targeted at the sub-$300 smartphone market. Broadcom said the new SOC is in production now.

Framework Benchmarks

TechEmpower

Authors Note: Were using the word "framework" loosely to refer to platforms, micro-frameworks, and full-stack frameworks. Among the many factors to consider when choosing a web development framework, raw performance is easy to objectively measure. Simulating production environments.

Sightly Launches Video Ad Platform

socalTECH

San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly--which is backed by Mack Capital, Tomorrow Ventures, and 500 Startups--said its new TargetView product is aimed at helping brands and local businesses deliver tailored, video ads based on what devices consumers are watching, and their location.

Predixion Software Updates Platform

socalTECH

San Juan Capistrano-based Predixion Software , the developer of predictive analytics software headed by Simon Arkell, said Wednesday that it has updated its platform. Predixion''s products are aimed at making business intelligence and analytics more available to users, allowing non-technical users to create their own data visualization.

Products I Love to Use

Both Sides of the Table

I’m not trying to say my picks are great and other products aren’t and I’ll certainly forget some. But this is just a reflection midway in June 2015 of the some of the products I love, enjoy or use frequently, and am not an investor in. I even developed a nomenclature where I would put “restaurant” or “movie” or “must read” in the title so I could search later. Soundcloud – been enjoying as a podcast platform.

Zugara Launches World’s 1st AR Ecommerce Platform Module

Tech Zulu Event

PrestaShop is one of the fastest growing ecommerce platforms in the world (with over 127,000 stores and counting), and the launch of “WSS For PrestaShop” marks the first time any ecommerce platform has offered an augmented reality (AR) module to its e-tailers.

Selecting a Web Development Company

SoCal CTO

I''ve written before about finding Web Development Firms in Los Angeles. I just got an email asking about exactly this: I''m with a new company that needs some software built, but doesn''t need (or have the resources for) a large staff of software developers.

A Day in the Life of a Product Manager

Tech Zulu Event

Rather, these were the words given in response to the opening question to a panel of product managers to “describe their occupation” in 3 words or less, + an additional word on what their biggest challenge was. Jay Stakelon , VP Product Design, Fullscreen.

Startup CTO or Developer

SoCal CTO

Most often at the earliest point in the life of a startup, the dominant need is certainly to produce product to get something in the market, get funding, etc. What worries me a bit is how often I read that startups should hire a developer / hands-on lead developer.

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. ” These are people with whom there is a likely match for your product or service. So they develop short-hand ways to qualify things better.

Chippmunk Raises $750,000 in Seed Funding for Scaling & Product Development

Tech Zulu Event

750,000 for Scaling & Product development. Delighted about the $750,000 seed round Chippmunk CEO Brian Nickerson said, “Our passion and commitment to incomparable UX is at the core of what drives our team and we will continue scaling and investing in the product.”.

Spireon: 2.4 Million Subscribers For Telematics Platform

socalTECH

Irvine-based telematics developer Spireon announced this morning that it has reached 2.4 million subscribers for its products, which it says makes it the industry's largest non-OEM telematics company. Spireon said its NSpire platform is being used by auto insurers to use rich data to deliver price discounts and more based on driver behavior. The company offers up GPS tracking software, which is used by insurers to track the driving behavior of their clients.

Gumgum Rolls Programmatic Ad Platform For Images

socalTECH

Los Angeles-based Gumgum , the online advertising technology developer led by Ophir Tanz, recently rolled out a new, programmatic ad platform for its in-image advertising. According to the company, it has partnered with Xaxis, a programmatic media and technology developer, to launch a programmatic product for buying in-image advertising.

Armorway Picks Up $2.5M For AI Platform

SoCal Tech Calendar

Los Angeles-based Armorway , which develops data analytics software which uses artificial intelligence (AI) for cybersecurity response, has raised $2.5M Armorway, which is led by Zareh Baghdasarian, said the funding will go towards expanding its customer base, for continued product development, and expansion of its R&D team.

PromoJam 2.0 | The Social Promotion Management Platform

Tech Zulu Event

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. Like any good product, PromoJam 2.0

GraphEffect Launches New Social Marketing, Collaboration Platform

socalTECH

Santa Monica-based GraphEffect has launched a new product effort today, saying it has launched SHIFT.com , a new platform which connects people across and within organizations. GraphEffect said its new platform also includes and API and connections into third party app provider, including Lettuce, Gradient X, HYFN, Kenshoo, and The Resumator.

Rubicon Project Launches Beta Of Two Products

socalTECH

Los Angeles-based Rubicon Project has launched two new products into beta, saying this week that it has launched DSP Builder and HFC2, both developed in the company''s "innovation lab". DSP Builder is a development platform for creating real-time bidding applications. HFC is a "high frequency cloud" computing product, a cloud computing product specifically developed for applications similar to Rubicon Project''s own online advertising exchange.

Hackathon Targets Orange County Web Developers

socalTECH

In one of the newest "hackathons" to hit Southern California, a group of companies are looking to draw Orange County software developers to a new hackathon, geared around WebRTC, the open "Web Real Time Communications" framework aimed at helping developers create voice and video chat applications. The companies said they will award a grand prize of $5,000 to the winning entry into the hackathon, which takes advantage of the WebRTC standard in a project, product, or service.

Verdezyne Hits Production Milestone

socalTECH

Carlsbad-based biotechnology developer Verdezyne said this morning that it has hit a key production milestone. The company--which is developing processes for developing renewable chemicals--said it has produced more than one metric ton of bio-based dodecanedioic acid (DDDA) using its proprietary yeast platform and downstream process.

Spreeify Launches New Mobile Ad Product

socalTECH

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market.

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OpenX Launches New Product

socalTECH

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). According to OpenX, the new product combines real-time-bidding (RTB) and ad network demand into a single auction system, which can help publishers maximize their advertising yield and increasing competition for their inventory.

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Katch Launches New Product

socalTECH

Los Angeles-based Katch , the advertising technology developer headed by Patrick Quigley, said Wednesday that it has launched a new software platform, aimed at helping brands monetize all of their website visitors. The new product reflects the new focus of Katch, which is now focusing on the back end, technology platform for real time bidding on ads for websites.

Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

First, I believe that Seesmic has an excellent product – especially the web version of their product and that having another senior and experienced exec like Loic Le Meur would be great for Twitter. But in any platform community this happens.

Qualcomm Backs IoT Technology Developer Particle

socalTECH

San Diego-based Qualcomm has backed Particle , the developer of hardware- and software- toolkits for helping connect their products into the world of the Internet-of-Things (IoT), as part of a $20M funding round today. The company's platform offers up tools that help product makers connect to IoT networking using Wi-Fi, 2G/3G, and other protocols, and also handles managing those deployed IoT devices, handles over-the-air software updates, and much more.

Rubicon Project Snags Google Vet As Chief Product And Engineering Head

socalTECH

Los Angeles-based Rubicon Project said this morning that it has snagged a Google veteran, as its new Chief Product & Engineering Officer. According to Rubicon, it has named Tom Kershaw--most recently Director of Product Management for Google Ads and Commerce, to the position, where he will be responsible for product development, platform strategy, product design, prioritization, and go-to-market planning, as well as oversight of the company's engineering capabilities.

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Burstly Opens Skyrocket To All App Developers

socalTECH

Santa Monica-based app testing and anlytics developer Burstly has opened up access to its mobile monetization platform, extending access to its SkyRocket product via a self-serve offering. SkyRocket--formerly known as the Burstly monetization platform--helps application developers cross promote their new applications, encourage in-app purchases, and other related tools.