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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Content is a “hits driven business” and therefore you can only invest in platforms not media. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. But you don’t need to spend money on SEM.

SEM 150
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

Because I knew that Ethan was on to a powerful idea and one in which he had developed huge competence and domain knowledge in. But more importantly Ethan developed the belief over time that consumers really needed a service that would allow them to book across many different service businesses from one convenient location.

CTO Coach 359
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How Luxury Link Is Growing Its Travel Marketplace, With Scott Morrow

socalTECH

We partnered with a big management platform, integrated in our back end, and scaled out our keywords exponentially. We grew our SEM and improved our ROI. We also weren''t leveraging social platforms, so we expanded our presence on sites like Facebook, Twitter, Pinterest, and Instagram.

Pricing 256
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

And our software allowed us to offer: tighter pick-up windows, better utilization of “uploader staff” and to launch new products & services that I won’t discuss because they’re in development now. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

But if you want to be able to repeat your success on your next campaign you need to know more about how you drove those clicks: Which social platform were they published on? Of course it’s valuable to know how many clicks you drive. If you sent multiple Tweets you’d want to know which time of day was more effective. And so forth.

Marketing 307
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. . Senior exec team is ex-QPass (mobile payments platform sold to Amdocs).