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The Trade Desk Plans Expansion In Ventura

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The Trade Desk , the programmatic advertising platform developer led by technology veteran Jeff Green--and which got its start at the Ventura Venture Technology Center, the incubator behind Ventura's city hall--is planning a major expansion in Ventura , according to the company.

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The Trade Desk Partners With TikTok In Asia Pacific

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Ventura-based advertising exchange The Trade Desk and mobile video app developer TikTok are in a new, advertising partnership covering Asia Pacific markets, the two said this morning. According to the two, the partnership will allow advertisers to directly access premium TikTok inventory across Asia-Pacific via The Trade Desk platform.

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Alliance for SoCal Innovation, Verizon Media In Partnership

socalTECH

According to the two, they have launched an online platform which will allow local community to independently curate, drive, and manage content and relationships in the region, with microsites already being developed for downtown Los Angeles, Long Beach, Ventura County/Thousand Oaks, and the Space Ventures Coalition.

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The Trade Desk Adds $20M

socalTECH

Ventura-based The Trade Desk , the real time, demand-side advertising platform developer led by Jeff Green, has raised $20M in a Series B funding, the company said today. The Trade Desk develops online advertising technology used to manage display, social, and video advertising campaigns. READ MORE>>.

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The Trade Desk Launches In China

socalTECH

Ventura-based programmatic advertising technology developer The Trade Desk said this morning that it has officially launched its programmatic ad buying platform in China. According to The Trade Desk, the move comes as global advertisers are looking to reach audiences in China, and because the country is a key growth market.

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The Trade Desk Snags Marketing Chief From eBay

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Ventura-based The Trade Desk , which develops an advertising technology platform, says it has appointed Mark Kirschner as its new Chief Marketing Officer. Kirschner was most recently CMO of eBay Enterprise, and also previousl y has been CMO of Rakuten. Kirschner will be based out of The Trade Desk's New York offices.

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The Trade Desk Debuts Real Time Bidding On Video Ads

socalTECH

Ventura-based advertising exchange The Trade Desk is moving into real time, video advertising, the company announced this morning. The Trade Desk said it has launched full RTB video advertising capabilities on its platform, so that it now supports display, video, and social advertising. READ MORE>>.

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