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Internet Brands Acquires Demandforce

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Los Angeles-based Internet Brands said Friday that it has acquired Demandforce , a developer of marketing software and services. Internet Brands acquired Demandforce from Intuit, which had acquired Demandforce back in 2012. Internet Brands says that Demandforce will become part of its Health portfolio.

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Trackstreet Names VP Sales

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Santa Barbara-based TrackStreet , a provider of internet brand protection and analytics software, said today that it has named Ryan Erickson as Vice President of Sales. Erickson was most recently Vice President of Sales for Teva North America, a division of Deckers Brands, and also has served at Timberland, Rockport and Reebok.

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TrueCar Bolsters Dealer Outreach With New VP

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Santa Monica-based TrueCar said Friday that it has hired a new Vice President, Dealer Development, to bolster its efforts to retain and grow its network of dealer partners. The firm said it has hired Ken Potter, most recently VP and General Manager at Automotive for Internet Brands, to the new position.

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Nativo Adds Long List Of Premium Publishers

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Los Angeles-based native advertising technology developer Nativo , which is headed by Justin Choi, has landed a new set of premium publishers as customers, the company said today.

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How Chippmunk Hopes To Use UX To Rise Above The Coupon Crowd

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We spoke to CEO Brian Nickerson --an Internet veteran with time at Yahoo and Internet Brands--about the company and its goals. I then went to another local company, Internet Brands, which was originally an Idealab company, and had the opportunity to build their shopping division. What is Chippmunk?

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LeisureLink Makes Trio of Hires

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He also headed up corporate development at Overture Services. Hansen was previously CFO at Internet Brands , where he oversaw that firm's IPO, in addition to experience at Danone Waters and other firms. Lamb was previously at American Discovery, and also was co-founder and COO of local startup Done Right!

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Need A Job? Come To Idealab Job Fair!

Tech Zulu Event

Bill Gross and Idealab have founded or advanced development of more than 75 companies including Overture Services, eSolar, UberMedia, CitySearch, Picasa and Internet Brands.

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