socalTECH

MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. OpenX is based in Los Angeles. The software is available for free. READ MORE>>.

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OpenX Tool Advertising Google 124

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. READ MORE>>.

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OpenX Product Advertising Demand 159

socalTECH

MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

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OpenX Mobile Advertising Software Development 174

socalTECH

OCTOBER 29, 2012

Los Angeles-based OpenX announced this morning that it has acquired JumpTime , a developer of technology to help publishers calculate the value of their content assets. OpenX said that JumpTime's team will join the company as a part of the buy. OpenX is backed by Accel Partners, Index Ventures and SAP Ventures.

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OpenX Los Angeles Content Angel 178

socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. READ MORE>>.

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OpenX CTO Hire GRP Partners CIO 223

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OCTOBER 23, 2014

Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. The company said it has named Scott Braley as Vice President of Demand, Julie Van Ullen as Senior Director of Publisher Business Development, and Deborah Roth as Chief Communications Officer. READ MORE>>.

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OpenX Advertising Demand Los Angeles 164

socalTECH

FEBRUARY 26, 2014

Pasadena-based OpenX has just launched a new, mobile ad exchange, which it says is the first, mobile-first native ad exchange. OpenX said that it has more than 300 pre-screened partners who currently have access to inventory on its native ad exchange. mobile native advertising exchange openx' READ MORE>>.

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OpenX Mobile Screening Pasadena 153

socalTECH

FEBRUARY 26, 2013

Los Angeles-based OpenX Software has a new investor, the firm said today, Japanese company cyber communications, inc. According to OpenX, cyber communications, which is a wholly owned subsidiary of Dentsu Inc., OpenX said it has now raised more than $75M in funding. Global Investment, Inc., and Presidio Ventures.

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OpenX Advertising Los Angeles Acquisition 159

socalTECH

DECEMBER 16, 2015

Los Angeles-base programmatic advertising marketplace operator OpenX has named a new Chief Technology Officer, according to the company. OpenX said it has named Michael Radovancevich as its new CTO, as well as shifting former Chief Legal Officer Douglas McPherson to become Chief Administrative Officer and General Counsel.

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OpenX Chief Technology Officer Advertising Los Angeles 100

socalTECH

OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

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OpenX Advertising Web Los Angeles 147

socalTECH

MARCH 29, 2017

Los Angeles-based programmatic advertising marketplace operator OpenX announced early this morning that it has expanded its leadership team in Europe. OpenX said it has named Dominic Trigg as Vice President, EMEA, and promoted Richard Kidd, Commercial Director, Germany, to the position of Vice President, Head of Business Development, EMEA.

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OpenX Yahoo Advertising Los Angeles 100

socalTECH

MAY 29, 2015

Los Angeles-based programmatic advertising marketplace and technology developer OpenX has signed on local news site Patch as a customer, saying it has been named the exclusive provider of ad serving and monetization for Patch. million unique visitors.

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OpenX News Advertising Los Angeles 100

socalTECH

JUNE 4, 2012

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. White, who has been advising OpenX since 2010, was previously a VP at Adknowledge, and also served at FOX Audience Network's MyAds. White as its General Manager, Publisher Business - West. READ MORE>>.

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OpenX Advertising Web Los Angeles 150

socalTECH

JULY 2, 2013

Los Angeles-based advertising technology developer OpenX , which is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, said this morning that it has hired two executives, one from Hewlett-Packard, the other from SAP. president vice executive advertising openx' READ MORE>>.

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OpenX Advertising Los Angeles Mobile 138

L.A. Business Journal

MARCH 13, 2018

OpenX, a Pasadena-based programmatic advertising technology company, announced $172 million in 2017 revenue in a March 13 report. In addition, OpenX invested $50 million into research and development this past year.

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OpenX Report Pasadena Advertising 100

socalTECH

FEBRUARY 9, 2015

Los Angeles-based online advertising technology developer OpenX announced that it exceeded $100M in net revenues in 2014, making the company the latest area company to pass the milestone. The company--which is led by Tim Cadogan--said the growth came from growth of both its OpenX Ad Exchange and OpenX SSP businesses.

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OpenX Advertising .Net Los Angeles 100

socalTECH

JANUARY 21, 2015

Los Angeles-based mobile and online advertising technology developer OpenX said this morning that it has named a new head of its operations in EMEA. OpenX provides online and mobile ad serving and other related software. openx emea advertising managing director executive' He also served at Yahoo. READ MORE>>.

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OpenX Yahoo Advertising Mobile 100

socalTECH

DECEMBER 6, 2016

Los Angeles-based programmatic advertising marketplace operator OpenX announced this morning that it has made two major executive hires, to support growth at the company. OpenX said it has named Eric W. Muhlheim as its new Chief Financial Officer, and named Laura Revenko as its Chief People Officer. READ MORE>>.

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OpenX Education Advertising Los Angeles 100

socalTECH

FEBRUARY 24, 2015

Los Angeles-based online advertising technology developer and marketplace operator OpenX is reporting a win this morning with Major League Gaming (MLG), saying that MLG has selected the company as its exclusive provider of ad serving and monetization of its digital media advertising. openx advertising major league gaming market'

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OpenX Advertising Los Angeles Platform 100

socalTECH

AUGUST 26, 2013

Pasadena-based online advertising technology provider OpenX has bolstered its board of directors, saying today that it has named Howard Hochhauser to its board. OpenX said that Hochhauser led Ancestry.com''s successful $100M IPO and two $100M follow-on-offerings. acquisition merger board executive hochhauser howard ancestry openx'

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OpenX Pasadena Advertising Acquisition 140

socalTECH

FEBRUARY 27, 2012

Pasadena-based OpenX Technologies , the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA , a provider of yield optimization software for online publishers. Financial terms of the acquisition were not disclosed. READ MORE>>.

OpenX 140

OpenX Pasadena Course Acquisition 140

socalTECH

JANUARY 17, 2013

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

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OpenX Advertising Pasadena Web 178

socalTECH

FEBRUARY 8, 2011

Pasadena-based OpenX , the Internet ad server developer, said today that it has launched a new version of its OpenX Enterprise software. OpenX said the updated software includes such features as real-time ad bidding, more control by publishers over ad quality and pricing, new APIs, and other features. READ MORE>>.

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OpenX Platform Pasadena Pricing 215

socalTECH

AUGUST 29, 2017

Irvine-based Cie Digital Labs has named Tegdeep Kondal as its new VP of Product Development, according to the company. Kondal previously as Director of Product Management at OpenX, and also had served at Amazon, Radialpoint, Verint Video Solutions Inc., Matrox, and Ubisoft.

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Product Develop Development OpenX 133

socalTECH

MARCH 23, 2015

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

OpenX 100

OpenX Platform Software Review Technical Review 100

socalTECH

FEBRUARY 13, 2012

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising.

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OpenX Advertising Web Los Angeles 174

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

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OpenX Content Services Advertising 159

socalTECH

FEBRUARY 2, 2012

Los Angeles-based OpenX. the developer of online ad serving software, said today that it has named Eric Rosenthal as the firm's General Manager of its Enterprise business. Rosenthal was previously at AOL, serving as VP of National Sales. Presidio Ventures and O'Reilly AlphaTech Ventures.

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OpenX Los Angeles Sales Software 147

socalTECH

MARCH 1, 2012

Los Angeles-based OpenX , the developer of ad serving software and an ad marketplace, said it is adopting the new advertising units from the Interactive Advertising Bureau. The firm said its product, OpenX Enterprise, will support the new IAB Rising Stars" Ad Units, the six new ad units which were recently approved by the IAB.

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OpenX Advertising Los Angeles Software 145

socalTECH

JUNE 13, 2011

Los Angeles-based OpenX , the developer of ad serving software and operator of an online advertising marketplace, has expanded into Japan, the firm said today. OpenX said it has launched the OpenX Market Japan, in a deal with Japanese media rep firm Cyber communications inc (cci). Global Investment, Inc.,

OpenX 133

OpenX Advertising Los Angeles Media 133

socalTECH

SEPTEMBER 26, 2012

Los Angeles-based online advertising technology provider OpenX announced this morning that it has appointed Douglas McPherson, the former General Counsel of Idealab, as its new Chief Legal Officer. OpenX said that McPherson has joined the board of directors of Idealab as part of the move.

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OpenX Idealab CitySearch Ticketmaster 153

socalTECH

SEPTEMBER 1, 2010

Los Angeles-based OpenX , the developer of ad serving technology, said late last night that it is launched a new effort in Japan called OpenX Market Japan. OpenX said it has entered into a multi-year partnership with cyber communications inc. The two said they will launch OpenX Market Japan sometime in the fourth quarter.

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OpenX Advertising Los Angeles Media 145

socalTECH

JULY 8, 2011

Pasadena-based OpenX , which develops Internet advertising server software and related services, said this morning that it has made a major, European expansion. According to the firm, it has appointed Vincent Pelillo as Managing Director, Europe, Middle East and Africa.

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OpenX Pasadena Advertising Software 154

socalTECH

MAY 31, 2011

Los Angeles-based OpenX Technologies , the developer of online advertising serving software, announced this morning that it has raised $20M in a Series D funding round. The firm said the new funding will go to accelerate growth, internatioanl expansion, and further adoption of its OpenX Enterprise software. READ MORE>>.

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OpenX SoCalTech Advertising Los Angeles 145

socalTECH

DECEMBER 15, 2010

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. Tim, first off, for our readers who haven't heard of OpenX, explain what you provide to the market? Tim Cadogan: At its root, it's pretty simple.

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OpenX Advertising Yahoo Pasadena 242

socalTECH

JANUARY 26, 2010

Pasadena-based OpenX , which develops open source, ad serving software, said Tuesday that it has launched a new version of its software. OpenX is venture backed by DAG Ventures, Accel Partners, Index Ventures, Mangrove Capital, First Round Capital, and others. READ MORE>>.

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OpenX Statistics Advertising Pasadena 100

socalTECH

MAY 26, 2009

Pasadena-based OpenX Technologies , a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. OpenX's software and services are used by online publishers to serve up web ads; the firm also recently launched its own ad marketplace. READ MORE>>.

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OpenX Advertising Pasadena Venture Capital 100