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Ticketmaster Buys Blockchain Startup, Upgraded

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Los Angeles-based Ticketmaster said this morning that it has acquired a blockchain startup, UPGRADED. UPGRADED develops blockchain software which aims to convert traditional tickets into digital assets, combined with dynamic, encrypted barcodes Ticketmaster says prevent fraud often associated with paper or PDF-based tickets.

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Ticketmaster's TicketWeb Buys Strobe Labs

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Los Angeles-based TicketWeb , the self service ticketing arm of Ticketmaster , announced this morning that it has acquired event marketing software developer Strobe Labs. Financial details of the acquisition were not announced.

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Ticketmaster Looks To Seattle For Engineering Talent

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Los Angeles-based Ticketmaster , the online ticketing service which is owned by Live Nation Entertainment, is looking north to boost its engineering talent, saying this morning that it has opened up a new software development center in Seattle.

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MarketShare, Ticketmaster Partner On Pricing Tools

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Los Angeles-based MarketShare , a provider of marketing analytics software, and Ticketmaster , the ticketing firm, said Monday that they have partnered. According to the two, they will develop a suite of dynamic pricing tools for clients, to help them price their live events. Financial details of the deal were not disclosed.

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Impact Acquires ACTIVATE

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Santa Barbara-based Impact , which develops partnership management software, said this morning that it has acquired ACTIVATE , an influencer marketing platform which provides influencer discovery, program workflow, measurement, and analytics. Financial details of the acquisition were not announced. READ MORE>>.

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Impact Collects $75M In Investment Round

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Santa Barbara-based Impact , which develops software used for partnership automation, said this morning that it has raised $75M in an investment round. According to the company, the funding will go towards accelerating development of its platform, for go-to-market and regional expansion, and other growth efforts.

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Bridg Names Chief Product Officer

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Horowitz previously served at Ticketmaster / Live Nation, managed producta at Google, and also advised such startups as Applied Semantics, Fetch Technologies, and Abot Labs. Bridg develops customer relationship management and marketing software specifically for restaurants and retail brands.

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