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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition ) think that its time to take technology where it’s never gone before — into targeted, direct mail campaigns using the best ad-targeting that money can buy.

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

Here is a YouTube marketing case study they did. 12,000 people signed up in the first 48 hours after the Dollar Shave Club video went live in 2012. Tips from Dollar Shave Club viral video creator Michael Dubin: 1- Have fun. Dollar Shave Club and Hello Flo both had catchy music.