8 Keys That Separate Lifestyle From Growth Startups
Startup Professionals Musings
JANUARY 26, 2019
Until the recession a few years ago, market research indicated that as many as 90 percent of the roughly 20 million American small business owners were motivated more by lifestyle than growth and money. More recently, the desire for extra income has become the key driver in new startups, according to the popular press. It seems that more people are focused on money today.
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