Traditional marketing vs. social engagement
Berkonomics
JUNE 18, 2020
Woe to those teaching yesterday’s methods. We all know that the world of marketing has turned upside down these past years through the power of the Internet. College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels.
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