Thu.Jun 18, 2020

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Traditional marketing vs. social engagement

Berkonomics

Woe to those teaching yesterday’s methods. We all know that the world of marketing has turned upside down these past years through the power of the Internet. College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels.

Marketing 120
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GoodRx Names CFO and President, Healthcare

socalTECH

Santa Monica-based GoodRx says it has named Karsten Voermann as Chief Financial Officer and Bansi Nagji as President, Healthcare, saying that it is in the midst of rapid growth. The company said it hired 65 new full-time employees since March, increasing its headcount by 22 percent. The company says it now has a total of 350 employees. GoodRx said Voermann has previously served as acting CFO at Mercer Advisors and Mercury Payment Systems; Nagji was previously at McKesson, serving as Executive Vi

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Engrail Therapeutics Launches With $32M to Develop New Neuro Drugs

Xconomy

Typically a new biotech assembles a group of investors that collectively puts in the money a fledgling company requires to develop or acquire potential therapies. Engrail Therapeutics, which emerged from stealth Thursday with $32 million in outside financing, landed its entire Series A funding from a sole source: Nan Fung Life Sciences, a subsidiary of Hong Kong property developer Nan Fung Group.

Develop 77
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Rubicon Project Loses President

socalTECH

Los Angeles-based advertising exchange operator Rubicon Project has lost its President and COO, Mark Zagorski, the company said early this morning. According to Rubicon Project, Zagorski, currently President and Chief Operating Officer, will resign at the end of June to "pursue a new opportunity". The company said that its CEO, Michael Barrett, will re-assume the President role as a result of Zagorski's departure.

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Can You Ask for Office Rent Relief? How to Manage Your Lease During COVID-19

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

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Engrail Therapeutics Finds $32M

socalTECH

San Diego-based Engrail Therapeutics , a biopharmaceuticals company developing treatments for diseases of the nervous system, has raised $32M in a Series A funding, the company announced this mroning. The funding was led by Nan Fung Life Sciences (NFLS). The company said the funding will go towards clinical development of its first pipeline asset, ENX-101, a sub-type selective GABA A modulator.

San Diego 113
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Illumina Acquires BlueBee

socalTECH

San Diego-based life sciences giant Illumina said late Wednesday that it has acquired BlueBee , a developer of cloud-based software for genomic analysis. Financial terms of the acquisition were not announced. BlueBee was a spinoff from Delft University of Technology (TU Delft), and was venture backed by Buysse & Partners, Korys, Quest for Growth, Capricorn Partners, Heran Partners, Delft Enterprises and Participatie Maatschappij Vlaanderen.

San Diego 113