Are you really ready to examine your email open rates?
Berkonomics
MAY 19, 2022
No–one needs to tell you that mobile readers now outnumber desktop readers for your. message. A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence.
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