Can you negotiate without emotion?
Berkonomics
SEPTEMBER 2, 2021
Here’s the problem. Negotiating an agreement, especially one that involves personal gain, is tough for the person personally involved. There is too much to lose to be objective, to be willing to walk when terms go upside down. What if the negotiation is personally important? It is my experience that you should have an expert negotiator with you or even in your place, whether from your board or an employee or outside professional such as an attorney – when the issue is personal.
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