Disney, Google Ink New Advertising Deal
socalTECH
NOVEMBER 27, 2018
Google and The Walt Disney Company said on Tuesday that the two companies have inked a new, global strategic relationship, where Disney will move its digital video and display business onto Google's Ad Manager. Google said that Disney will use Google as its core ad technology platform, where Google will power the advertising for all of Disney's properties, including Disney, ABC, ESPN, Marvel, Pixar and Star Wars, including live streaming, direct-to-consumer content, mobile apps, and live events.
Let's personalize your content