Should you battle the dragon? Or just avoid the encounter?
Berkonomics
NOVEMBER 24, 2022
Frustrated by a competitor that wins when you should have? Sometimes a competitor is just too entrenched, too strong, too well equipped to directly face in battle. At least that is the conventional wisdom. Yet, there are constant examples of new entrants into a niche that do grow, prosper and sometimes even become dominant. So, when do we know which course to take?
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