Don’t just raise money. Do it on good news!
Berkonomics
JANUARY 27, 2022
Why is this important advice? Because the first rule for raising money is to do it on good news – right when sales are increasing at an accelerating rate. Or when a major customer signs a significant deal. Or when something happens that makes an investor think this company is about to break out. What if you have no good news to offer? Unfortunately, the longer you wait without significant upward news, the harder it is to get attention.
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