Kensh?, ‘the antithesis of Goop,’ launches a research-based guide to natural medicine
TechCrunch LA
SEPTEMBER 11, 2019
Goop is cashing in on pseudoscience and, in the process, giving natural health practices a bad name. Krista Berlincourt, the co-founder and chief executive officer of a new startup, Kensh? Health , hopes she can take back the narrative. “We’re the antithesis of Goop,” Berlincourt, a fintech veteran who previously led marketing and product at Simple Finance, tells TechCrunch.
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