Thu.Feb 25, 2021

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“LALA” – A short lesson in marketing

Berkonomics

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? There’s an answer for that. The title of this insight helps us find a formula: LALA. Memorize your use of “LALA”. Listen! . The first rule of marketing and positioning is to listen to the marketplace.

Marketing 156
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RepairSmith Inks Partnership With CarAdvise

socalTECH

Los Angeles-based mobile auto repair provider RepairSmith said this week that it has inked a partnership with CarAdvise, an online marketplace for vehicle maintenance and repair. Financial details of the strategic partnership were not announced. According to the companies, CarAdvise members now have access to RepairSmith's convenient at-home services.

Services 113
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Newegg Cooks Up System For Beating Product Scalpers, Bot Buyers

socalTECH

Los Angeles-based Newegg has launched a new effort to make it more fair for its consumers to buy very high demand products--such as GPUs and graphics cards--through what it calls The Newegg Shuffle. According to Newegg, its new drawing system is aimed at defeating the "bots and scalpers" which tend to swoop in on the most popular products on its site, including things such as NVIDIA GeForce RTX 30 Series GPUs, AMD Ryzen 5000 Series desktop processors, AMD Radeon RX 6000 Series graphics cards, Pl

NewEgg 113
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Inseego Sells Off South African Operations Of Ctrack

socalTECH

San Diego-based Inseego, which develops 5G and IoT equipment, including wireless hotspot hardware, says it is selling off the South African operations of its subsidiary, Ctrack, to private equity firm Convergence Partners. According to Inseego, an affiliate of Convergence Partners will acquire the South African operations of Ctrack for approximately 529 million South African Rand (ZAR) (approximately $36.2 million USD based on an exchange rate of 14.62 ZAR to USD) in an all-cash transaction.

San Diego 113
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Can You Ask for Office Rent Relief? How to Manage Your Lease During COVID-19

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

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Elementary Robotics Rolls Out AI Camera System

socalTECH

Los Angeles-based Elementary Robotics, a developer of cameras for manufacturing inspection, said it has rolled out a new, cloud-based AI camera system designed for manufacturing and logistics. According to the company, its AI-based hardware and software uses machine learning and computer vision to make it easier for manufacturers to use computer vision to inspect products for defects and other problems.

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Harbor Launches SOS Feature, Premium Service

socalTECH

Los Angeles-based startup Harbor, which is led by Dan Kessler, said it has launched a new, paid premium subscription service called Harbor Premium. The new service is being launched in a partnership with ADT, and connects users to ADT's monitoring team. According to Harbor, the partnership allows ADT to contact the user, alert authorities, and share their location, as well as other user-provided, personally identifiable information to help emergency responders locate and identify them.

Services 113
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Viracta Therapeutics Goes Public Via Reverse Merger, Gets $65M

socalTECH

San Diego-based Viracta Therapeutics has gone public via a reverse merger with Sunesis Pharmaceuticals, and raised $65M in a private placement, the company said late Wednesday. According to the company, as a result of the merger, it will start trading on the Nasdaq Global Select Market this morning under the ticker symbol VIRX. Viracta's lead program is aimed at treating Epstein-Barr virus (EBV)-positive lymphoma.

San Diego 113