Guerilla Marketing: An Empty UPS Envelope Doubled This Company’s Sales
InfoChachkie
SEPTEMBER 4, 2018
A version of this article previously appeared in The Wall Street Journal. What would you do if you opened a UPS envelope and there was nothing inside? A scrappy startup inadvertently answered this question when they accidentally mailed several hundred empty UPS envelopes. Note: the company has asked to remain anonymous, as they don’t want to alert their competitors to the success of their Stealth Campaign.
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