Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

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Both Sides of the Table

FEBRUARY 24, 2019

I have been writing a series on how startup boards get selected, who sits on them and what to avoid. I will also delve into how to prepare for them, how to make the meeting effective and how to best follow up to make sure people take action. Photo by rawpixel on Unsplash In response to one of my posts I saw this great Tweet by Bilal Zuberi and it resonated.

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Startup Help Technical Review Writing 251

Both Sides of the Table

FEBRUARY 24, 2019

When you set up a board it is often initially a combination of the founders and the early investors. It can start 2–1 founders to investors and then sometimes moves to 3–2 but sometime around the A, B or C round the idea of “independent” directors comes up. This post sets out how I believe founders (and investors) should think about independent board members having worked with many of them for the past 20 years.

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