Sat.Mar 09, 2019

article thumbnail

8 Startup Lessons From “The Founder” Movie

InfoChachkie

A version of this article previously appeared in Forbes. Even when it was published on Netflix, I had no desire to see The Founder movie, as it was clear from the film’s preview that it was yet another, “businessperson gone bad” film. As a Professor at UC Santa Barbara , I constantly battle Hollywood’s stereotype of the rapacious, maniacal businessperson, by teaching my students that Honesty is a competitive advantage.

Startup 100
article thumbnail

9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment.