socalTECH

MARCH 18, 2016

Los Angeles-based b> Ace Metrix , which provides measurement tools for video advertising, says that its analysis shows that heavy anti-Donald Trump TV ads are actually very effective at swaying Independent voters away from Donald Trump. The company--which typically applies its video ad analytics technology to figuring out which ads work best for commercial marketers--said the most effective video advertisement spot currently running is "TALK TALK TALK", an ad created by a Super PAC in favor of J

Metrics 122

Metrics Advertising Tool Los Angeles 122

Startup Professionals Musings

MARCH 18, 2016

As an entrepreneur looking for professional investors, one of the quickest ways to lose credibility and get rejected is to start with a ridiculously high pre-money valuation. I see it happen often in my angel investment group, and you can see it happen almost every week on the Shark Tank TV show. It’s like trying to sell a home still being built at next year’s dream market price.

Startup 71

Startup Patents Invest Blogging 71

socalTECH

MARCH 18, 2016

In the quest to find a cleaner source of electricity for the world's growing energy needs, and to help tackle growing climate change issues, there has been a lot of attention on solar energy. However, solar energy�by its nature�typically has only been useful on an intermittent basis, and, without energy storage, is difficult to manage and cannot be used at night.

Outsource Development 122

Outsource Development Technology Marketing Competition 122

socalTECH

MARCH 18, 2016

Goleta-based gallium nitride (GaN) semiconductor developer Transphorm has added two new distributors, the company said this week, to carry its GaN power transistors and modules. Transphorm said it has added Rihardson Electronis and A/D Sales, to help extend channel support for its devices. Transphorm develops high efficiency power conversion devices, which are used for power inverters, power supplies, and other similar uses.

Google 109

Google Sales Capital Help 109

Advertiser: Aggregage

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

Company

socalTECH

MARCH 18, 2016

Australian cloud billing software developer Electricitybilling.com says that it has set up a new office in Santa Monica, to provide West Coast coverage in the United States. According to the cloud software provider, it selected Santa Monica due to the quality of the talent in the region, and the similar culture to Australia. Electricitybilling.com helps utilities provide Internet-based electric and water utility billing services.

Santa Monica 100

Santa Monica Software Review Software Development Software 100