How to reach beyond the prospect’s gatekeeper
Berkonomics
JUNE 2, 2022
What’s a gatekeeper? Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity? There are always gate keepers whose job it is to filter out the inconsequential or inappropriate and allow through those with most promise. That said, gate keepers can and do block some great opportunities before the decision maker even has a chance to use his or her expertise to evaluate.
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