Berkonomics

AUGUST 2, 2018

This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. So, here comes the lesson and your challenge…. The five major niches. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace.

Pricing 226

Pricing Competition Examples Class 226

L.A. Business Journal

AUGUST 2, 2018

Santa Monica-headquartered Activision Blizzard Inc.’s Blizzard Entertainment announced Aug. 2 that it added two new teams to its global e-sports competition, the Overwatch League.

Santa Monica 113

Santa Monica Activision Entertainment Competition 113

socalTECH

AUGUST 2, 2018

The Los Angeles Dodgers , along with Elysian Park Ventures , the private investment firm created by the ownership group behind the Los Angeles Dodgers specifically for investments in entrepreneurs in the areas of sports, technology, and entertainment, have launched and funded a new venture called E|L1. According to the Dodgers, E|L1 was founded by former Seattle Mariners Prospect, Aaron Trolia, and will focus on youth sports, and providing professional instruction and resources for existing yout

Los Angeles 113

Los Angeles Redondo Beach Angel Coach 113

L.A. Business Journal

AUGUST 2, 2018

Dodgers kicks off youth sports program; new Overwatch teams from across the county and around the world; Boeing delays Starliner capsule launch

Report 113

Report 113

Advertiser: Aggregage

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

Company

socalTECH

AUGUST 2, 2018

Santa Barbara-based Sonos surged more than 25 percent in early trading on its first day as a public company on Thursday, after pricing its IPO on Wednesday evening at $15.00 a share. Sonos was trading. up around 25%, as much as $18.90, during trading on Thursday morning. The maker of whole home, connected audio systems is the latest IPO success out of the Central Coast, which has seen a string of successful IPOs and acquisitions over the last few years.

Santa Barbara 100

Santa Barbara Redpoint Pricing Acquisition 100

Xconomy

AUGUST 2, 2018

Austin —When Authenticated Reality launched last year , it seemed that the company had struck gold in terms of market demand and fit. The Austin-based startup had developed a Web browser that would require users to prove they are who they say they are. Users would have to sign up for an account—scanning their driver’s license and taking a photo—in order to download the browser, which would sit “on top” of the Internet, said Chris Ciabarra, Authenticated Reality’s co-founder, in

Web 72

Web Demand Sites Startup 72

Startup San Diego

AUGUST 2, 2018

Frendli is a mobile app that helps people meet new friends by connecting them with people who share their interests, activities, tastes, aspirations, location and lifestyle. We match people together in small groups of two to four and help them break the ice and start a conversation in the app. Next we incentivize them to go offline and build friendships face to face in the real world by offering deals and discounts on experiences they share an interest in.

Startup 62

Startup San Diego Activity Mobile 62

socalTECH

AUGUST 2, 2018

Santa Monica-based drone software maker AirMap , which develops software used to manage the access of drones to controlled airspace, said this morning that the Czech Republic is deploying its software to manage some of the country's busy airspace. According to AirMap, the Air Navigation Services of the Czech Republic (ANS CR) is deploying its AirMap UTM product to manage authorizations for drone flights in the controlled airspace around Vaclav Havel Airport Prague.

Santa Monica 100

Santa Monica Software Product Services 100

Startup San Diego

AUGUST 2, 2018

Frendli is a mobile app that helps people meet new friends by connecting them with people who share their interests, activities, tastes, aspirations, location and lifestyle. We match people together in small groups of two to four and help them break the ice and start a conversation in the app. Next we incentivize them to go offline and build friendships face to face in the real world by offering deals and discounts on experiences they share an interest in.

Startup 40

Startup San Diego Activity Mobile 40

socalTECH

AUGUST 2, 2018

WebMD Health Services , which is a subsidiary of WebMD, itself a part of Los Angeles-based Internet Brands , said this morning that it hass launcheda new financial wellness product. WebMD Health Services said the new iGrad Enrich platform provides information and isnights to help consumers improve financial literacy through an in-depth, online assessment, and is targeted at helping employees and health plan members become better educated about their financial challenges.

Internet Brands 100

Internet Brands Product Education Platform 100

socalTECH

AUGUST 2, 2018

Westlake Village-based inVia Robotics , the developer of warehouse robots led by Lior Elazary, has raised $20M more in funding, in a Series B round. inVia said the new funding was led by Point72 Ventures and also included investments from Upfront Ventures and Embark Ventures. The funding brings the company's total raised to $29M. According to inVia, the new funds will support expansion of deployment of its robots. inVia's warehouse automation robots are specifically aimed at e-commerce retailers

Westlake Village 100

Westlake Village Commerce Funding Invest 100