Are you innovating because of need or inspiration?
Berkonomics
DECEMBER 3, 2020
Most innovations come from responding to a customer’s needs, or finding a niche where products need improvement or extension. It is rare to innovate using a blank sheet of paper in a room with bare walls and no other contributors. A thought exercise. Imagine the room in which several graduate business school student groups have gathered, tasked with coming up with an idea for a business plan competition.
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