Steve Jobs’ “aha moment!”
Berkonomics
MARCH 24, 2022
There is a process to innovation that can be summed up with four words: “Whoa. Wow! Hmmm. Yes!” Credit Dr. Mark Goulston with this. He states, that’s exactly how Steve Jobs described his “aha moment.” So, let’s paraphrase the late Mr. Jobs as we describe this process. A bit of history that “made” Apple rich. Jobs was invited to Xerox Parc research facility and – against the better judgment of the research coordinator – shown three projects the engineers were working on.
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