Customer loyalty comes in four special forms.
Berkonomics
DECEMBER 22, 2022
Repeat customers, raving fans, angry backlashers, commodity shoppers. Wow, what a range of loyalty these represent. And in your years, you may have experienced all of these. First, negative kinds of loyalty: Here’s another way to look at the ladder to an ideal customer loyalty relationship. But first, let’s examine the three kinds of loyalty you don’t want to engender….
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