Who cares about customer loyalty?
Berkonomics
NOVEMBER 24, 2016
Repeat customers, raving fans, angry backlashers, commodity shoppers. Oh boy, what a range of loyalty these represent. And in your years, you may have experienced all of these. Here’s another way to look at the ladder to an ideal customer loyalty relationship. But first, let’s examine the three kinds of loyalty you don’t want to engender…. How about forced loyalty , if you happen to have a monopoly in your niche?
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