A16z-backed Shein challenger Cider is growing rapidly
AUGUST 2, 2022
Shein has shown the world how combining social media marketing, data analytics, and China’s well-oiled supply chain has created a $100 billion fast fashion behemoth. Its success naturally spawns imitators and challengers. Among its fastest-growing challengers is Cider, which, like Shein, relies on China’s responsive clothing manufacturers to sell affordable, trend-led pieces to customers around the world.