Thu.Aug 04, 2022

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Why should you explain WHY?

Berkonomics

Remember the five “W’s?”. In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. Who, what, when, where and why are the five, with sometimes a “how” thrown in for those followers of the macabre. Which of the five is most important for you? But of the five, “why” is by far the most important for business leaders to consider and communicate.

Journal 156