HyperX Taps Celebrity Power For New Ad Campaign Tied To NBA Finals
socalTECH
JANUARY 15, 2019
Fountain Valley-based HyperX , the videogame accessory maker which is part of Kingston Technology, has launched a new ad campaign, which taps the celebrity power of Post Malone, Gordon Hayward, Joel Embiid, JuJu Smith-Schuster, Pokimane, Shroud, Daigo, De'Aaron Fox and Rush. The company--which has had celebrity endorsement deals with all of those celebrity influencers--said its new "We're All Gamers" ad campaign is part of its presenting sponsorship of NBA Saturday Primetime on ABC.
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