Jessica Alba's The Honest Company Scores $27M
socalTECH
MARCH 26, 2012
Online, eco-family products company The Honest Company , started by celebrity Jessica Alba and Los Angeles e-commerce master Brian Lee, said late Friday that it has raised $27M in funding. The funding was led by General Catalyst, Lightspeed Venture Partners and Institutional Venture Partners (IVP). The retailer is offering up subscription e-commerce products focused on parents, including diapers, wipes, baby bath, skin care, and home cleaning products.
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