Thu.Jan 25, 2018

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Accounting: What kind of bean counter do you need?

Berkonomics

Close. Accountants are trained, certified and usually quite experienced in financial analysis, both creating and reviewing data. Bookkeepers are often trained on the job although sometimes more formally and handle the physical work of accounting for the transactions. To expect a bookkeeper to provide analytical planning is to ask for something they often cannot provide, except in a cursory way.

Metrics 243
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Parenting An Entrepreneur – This Folktale Will Teach Your Children To Create Something From Nothing

InfoChachkie

A version of this article previously appeared Forbes. Marcia Brown’s 1947 retelling of the classic French folktale Stone Soup is a de facto playbook for how to start a venture. In Ms. Brown’s version of this oft-told tale, three soldiers enter a small town during a time of war. Initially, all of the villagers flee to their modest homes and shun the soldiers’ request for food and lodging.

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Greenfly Lands $8.5M In Funding For Social Brand Marketing

socalTECH

Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M in a Series B funding, the company said today. According to Greenfly, the funding round was led by Alpha Edison, and also included Iconica Partners, Elysian Park, and Corazon Capital. Greenfly has now raised a total of $14.7M in funding.

Marketing 133
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Silicon Beach Report Jan. 25: Social Media Platform Greenfly Raises $8.5 Million

L.A. Business Journal

Social media platform Greenfly raises $8.5 million; Songtradr raises $4 million in Series A funding round; and Apple launches patient health records app in Los Angeles.

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Can You Ask for Office Rent Relief? How to Manage Your Lease During COVID-19

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

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Fifth Wall Backs Opendoor In $135M Investment Round

socalTECH

Venice, California-based venture capital investor Fifth Wall says it has made a $135M investment in San Francisco-based real estate sales startup Opendoor , as part of a combined equity and debt funding. According to Fifth Wall, it provided $100M in debt financing, along with its anchor LP, Lennar Corporation, in addition to investing $35M in equity from its Fifth Wall Fund.

Invest 124
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Apple Launches Patient Health Records App in Los Angeles

L.A. Business Journal

Apple Inc. has reached out to Cedars-Sinai and Dignity Health to debut a system to allow patients to securely access medical records on their iPhones.

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Social Media Platform Greenfly Raises $8.5 Million

L.A. Business Journal

Greenfly, a developer of a social media engagement program, raised an $8.5 million Series B round led by Alpha Edison.

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PCM Buys IT Integrator Epoch Universal

socalTECH

El Segundo-based PCM , which is a provider of technology services, plus hardware, software, and other products to businesses, has acquired Epoch Universal , an IT solutions provider in the area of collaboration, networking and security, wireless, data center, cloud, and other areas. Financial terms ofthe buy were not announced. PCM said it has appointed Epoch Universal's President and CEO, Paul Harrold as Vice President of Collaboration, with the rest of Epoch Universal's executive team also joi

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Security Is Dead, Long Live Security

Xconomy

Roughly every three years, someone steps up and boldly claims the security software industry is going away, and they are probably right—much like there is a strong chance of the cold energy death of the universe. However, neither is likely tomorrow. With all due respect, such claims usually suffer from the recency bias or, put another way, they are the earnest belief of people steeped in other industries arriving on the security scene and not really understanding what is happening in “security”

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Phyn Starts Pre-Orders For First Product, Phyn Plus

socalTECH

Los Angeles-based Phyn , a startup which has developed a high tech, water monitoring device which uses a sophisticated monitoring device which allows a connection to a single water pipe to monitor the entire status of a home's water--including detecting leaks, and the water usage of very specific spigots and appliances across a home--has just started taking pre-reservations for its device.

Belkin 113
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Michelson 20MM Invests In AdmitHub

socalTECH

Los Angeles-based Michelson 20MM Foundation , a private foundation created by spinal surgeon Dr. Gary K. Michelson and his wife, Alya Michelson, said it has made an investment in Boston-based AdmitHub. Financial terms of the investment were not announced. AdmitHub develops artificial intelligence software designed to help guide students to and through college, and in particular is aimed at helping at-risk students.

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NewTV Names Silicon Valley Veteran Meg Whitman As CEO

socalTECH

Los Angeles-based NewTV , a brand new mobile media startup being incubated by Jeffrey Katzenberg's WndrCo , announced on Wednesday that it has named Meg Whitman as its CEO. Whitman--most recently, the CEO of Hewlett Packard Enterprise (HPE)--will relocate to Los Angeles as part of the appointment. According to WndrCo, NewTV is working to "bring the highest quality Hollywood production values and storytelling to mobile, in bite-sized formats of 10 minutes or less.

Incubator 113
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Phyn Starts Gathering Interest For First Product, Phyn Plus

socalTECH

Los Angeles-based Phyn , a startup which has developed a high tech, water monitoring device which uses a sophisticated monitoring device which allows a connection to a single water pipe to monitor the entire status of a home's water--including detecting leaks, and the water usage of very specific spigots and appliances across a home--has just started taking indications of interest for its device,ahead of release.

Belkin 100