Mon.Oct 16, 2017

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Unity Influence Gets $1M For Influencer Marketing

socalTECH

Los Angeles- and South San Francisco-based Unity Influence , a developer of influencer advertising software, has raised $1M in funding, according to the company. Source of the funding was not announced. Unity Influence is using machine learning and artificial intelligence tools to connect advertisers with "micro-influencers". The company was founded by Jacobo Lumbreras and Patrick Ip.

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Silicon Beach Report Oct. 16: E-Sports Ad Tech Firm VY Esports Raises Seed Round

L.A. Business Journal

E-Sports ad tech firm VY Esports raises seed round, Elon Musk offers more details on Big F - Rocket and dog walking startup Wag loses pets, draws public ire and spooks investors.

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Karma Gets $4.1M In Pre-ICO Offering, Adds Ryan Scott To Board

socalTECH

Los Angeles-based Karma , a company developing blockchain technology, said Friday that it has raised $4.1M out of a $5M pre-sale goal for its token sale, and also added Ryan Scott to its advisory board. Karma said it is developing a proprietary membership and event management platform based on Blockchain. Separately, the company said Ryan Scott has joined its advisory board; Scott is an angel investor and is the founder of Causecast.

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E-Sports Ad Tech Firm VY Esports Raises Seed Round

L.A. Business Journal

Ad tech startup VY Esports of Santa Monica announced it had raised an undisclosed seed round led by Raine Ventures, with participation from Courtside Ventures, Elysian Park Ventures and other investors.

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Can You Ask for Office Rent Relief? How to Manage Your Lease During COVID-19

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

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Mitek Acquires Spanish Company, ICAR

socalTECH

San Diego-based Mitek , which develops mobile capture and digital identity verification software, said on Monday that it has acquired Spanish consumer identification software developer ICAR. Mitek said it paid approximately $15.0M in cash and shares of its common stock for ICAR. ICAR provides its consumer identification products in Spain and Latin America.

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Vinod Khosla on A.I., Health, and the Future of Working (or Not)

Xconomy

Entrepreneur-turned-venture capitalist Vinod Khosla made big headlines almost six years ago when he wrote a blog post called “Do We Need Doctors or Algorithms?” In it, he said medicine needed to be reinvented and he predicted a new era in which artificial intelligence might replace most of the functions that doctors do now—and do it much better, leaving physicians free to concentrate on the human element of care.

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6 Insights On Social Media Trends You Need To Know

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore.

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Militus Raises Series A Funding

socalTECH

Irvine-based Militus Cyber , a developer of cybersecurity appliances ‎itused for detecting malware and advanced persistent threats on computer networks, has raised a Series A funding round. Size of the funding was not announced. The company said the funding came from private equity firm CyberSEC3, which focuses on early stage cybersecurity and information security firms.

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Beauty Bakerie Finds $3M In Seed From Unilever

socalTECH

San Diego-based beauty brand Beauty Bakerie , a developer of cosmetics aimed at Millennials, has raised $3M in a seed funding. The funding was led by Unilever Ventures. Beauty Bakerie was founded by CEO Cashmere Nicole, who founded the brand in 2011. READ MORE>>.

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TrueCar Links With Ford, Sam's Club On Auto Promotion

socalTECH

Santa Monica-based TrueCar is powering a big promotion for Ford and Sam's Club , the companies said today, where Ford will offer up exclusive discounts on its vehicles to Sam's Club members. Truecar operates the Sam's Club Auto Buying Program. The companies said Sam's Club members who register with the companies will get $500 in a bonus cash incentive, on top of already discounted member pricing for Ford vehicles.

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Smith Micro Deploys Family Safety App On Sprint

socalTECH

Aliso Viejo-based Smith Micro says it has launched a new, family safety app called SafePath Family on Sprint. According to Smith Micro, the launch is its first deployment of its family location and parental controls platform by a U.S. wireless operator. Financial impact of the deal was not announced, however, Smith Micro said it expects a "positive material impact" on both its top line and bottom line in 2018 and beyond.

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