Tue.Jul 03, 2018

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition ) think that its time to take technology where it’s never gone before — into targeted, direct mail campaigns using the best ad-targeting that money can buy.

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Postie Raises $3.5M To Apply Machine Learning To Direct Mail

socalTECH

Los Angeles-based Postie , a new startup focused on using machine learning and "quant marketing" to direct mail, said on Tuesday that it has raised $3.5M in a seed funding. The funding was led by Bonfire Ventures and Crosscut Ventures. The startup was started by Dave Fink (CEO and co-founder of Postie) and Jonathan Neddenriep (CTO and co-founder), who both previously were at startup studio and incubator Science Inc., working on such companies as Dollar Shave Club, DogVacay, MeUndies, Famebit and

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Silicon Beach Report July 3: Creators Capitalize on Snap Commerce

L.A. Business Journal

Citymapper adds Bird scooters, Snapchat opens commerce to creators, Harper Wilde raises $2 million

Commerce 100
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Funraise Creates $600K Fund For Nonprofits

socalTECH

Los Angeles-based Funraise , the Los Angeles startup which develops customer relationship management (CRM) and other technology for nonprofits, says it has created a new, $600,000 fund to provide grants to nonprofits. Funraise said its new "Future Fund" --registered as a 501(c)3--will support nonprofit organizations and activists, and is supported by grants from Apple, WeWork, Funraise, and others.

Funding 113
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Can You Ask for Office Rent Relief? How to Manage Your Lease During COVID-19

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

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38th Annual Esri User Conference

SoCal Tech Calendar

Monday, July 9, 2018 --.

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Tour Engine Gets $4.84M For Internal Combustion Engine Technology

socalTECH

San Diego-based Tour Engine , a startup developing a new, more efficient engine that it says delivers a 20 percent gain in efficiency ove the internal combustion engine, has raised $4.84M in funding, the company said on Tuesday. Tour Engine said it raised $2.59M in a Phase II grant from the Advanced Research Projects Agency-Energy (ARPA-E) and an additional $2.25 million in private funding led by Joan and Dr.

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Xconomy San Diego's Bruce Bigelow Dies

socalTECH

Bruce Bigelow , the San Diego editor for Xconomy , has died, according to the publication, which has provided coverage of San Diego's biotech industry. Bigelow was 63. According to Xconomy, Bigelow checked into a hospital with difficulty breathing and other symptoms last weekend, and was put on life support early last week; Bigelow died on June 29th.

San Diego 100
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BlackLine Names APAC Head

socalTECH

Los Angeles-based financial automation software developer BlackLine has boosted its leadership in the Asia Pacific region, saying on Monday that it has named Terry Smagh as Senior Vice President overseeing its Asia-Pacific (APAC) region. Smagh will be based in Singapore. According to BlackLine, Smagh has more than 20 years of experience serving for such companies as Hyperion, IBM, Informatica, and Qlik.

IBM 100
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Bird's Scooters Added To Citymapper

socalTECH

Santa Monica-based "last mile" electric scooter provider Bird 's scooters--at least, in San Francisco--have just been added to popular travel app CityMapper , as part of an expansion by Citymapper of its integration with different travel options. The integration allows users of the CityMapper app to see where nearby scooters are located. It's unclear when Bird's scooters in Los Angeles and its other cities will show up in Citymapper.