Sat.Dec 23, 2017

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Irvine's Alteryx At Center Of Massive Consumer Data Leak Of 120M

socalTECH

Irvine-based data analytics software developer Alteryx is at the center of a massive, consumer data leak which was revealed this week , which has revealed a stunning depth of information on 120 million American households. Apparently, Alteryx had loaded Experian's big ConsumerView data onto an exposed, Amazon Web Services (AWS) server, allowing anyone with the right URL to access information on the address, ethnicity, interests, hobbies, life events, property, income, mortgage, and other data on

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5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. The answer is yes to all, and the challenge is how to choose how much of each, and how to integrate them for maximum impact and the least cost. None should be considered competitive mutually exclusive to any other.

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