Fri.Apr 10, 2020

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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Mobile and global are driving all of these in innovative new ways to grow your business.

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HyperX Sponsors Online Gaming Tournament

socalTECH

Fountain Valley-based HyperX said this week that it is sponsoring the online USL eCup: Rocket League Edition , one of the online tournaments that was recently launched to temporarily replace a live gaming event. According to Kingston Technology, it will provide its Cloud Alpha S gaming headsets to each of the 32 captains representing teams from the USL Championship and USL League One, with additional headsets to be given away to fans of the 16 teams that make it to the "knockout stage" of the to

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Biotech Roundup: GSK’s Ante, Shakeup at Sage, Telehealth’s Rise & More

Xconomy

The COVID-19 pandemic has stopped enrollment in many clinical trials and postponed the start of others but there is still life in the life sciences sector. The coronavirus research is expected. It’s the other activity that might come as a surprise. Two biotech companies have gone public in the past week; each upsized its offering and saw a healthy IPO pop.

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Ring Rolls Out Second Generation Ring Alarm

socalTECH

Los Angeles-based Ring , the developer of doorbell, security, and other tools, has rolled out a second generation Ring Alarm. The new kit--which just went on pre-order--features a "Base Station", a keypad unit, a contact sensors, motion detector, and range extender. The new system also connects to the Ring app. According to Ring, the base level kit costs $199.99, and will ship on April 29th.

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Can You Ask for Office Rent Relief? How to Manage Your Lease During COVID-19

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

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SoCal GIS Software Giant Powers Johns Hopkins COVID-19 Map

socalTECH

One of the most powerful tools in tracking what's going on with the worldwide, COVID-19 pandemic, has been the Johns Hopkins University COVID-19 Map , which it turns out, was developed by a Southern California software company--Redlands-based Esri. According to a story about how the Johns Hopkins map was created , a small team at Johns Hopkins created the map based on work they had already been doing for spotting likely measles hotspots based on ArcGIS.