Is your CFO a bookkeeper or a strategist?
Berkonomics
JULY 1, 2021
Here’s one that most small company founders and CEO’s miss until it may be too late. What is the role of a chief financial officer in growing and protecting the company? How about co-strategist? I recently coached a CFO in a small company to urge the CEO to stop working upon the operational issues and focus upon the future, even if that meant a pivot to protect the business as the world was changing in that industry at an accelerated rate.
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